Boosting <em>DSP</em> on Amazon
As an Amazon DSP agency, we help you reach your target audiences almost everywhere: on Amazon, on premium streaming services, and across the entire web, all based on precise purchase data.
Reach your target audience everywhere online with Amazon data
Maximum reach: Access to around 80% of German internet users via the Amazon login across all devices.
First-party & third-party targeting: Use real Amazon search and purchase behavior for precise (re-)targeting – a decisive advantage over Google and Meta.
Exclusive audiences: Direct access to Prime members, one of the most eager-to-buy audiences in e-commerce.
Premium inventory: Placements on Amazon platforms like Twitch and Prime Video as well as with leading publishers.
High brand safety: Manual reviews and real-time checks ensure high quality standards.
Flexible traffic control: Promote Amazon offers or external shops and landing pages.
Let’s do this: Our services
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Audience segments
Precise targeting through the analysis of real purchasing behavior, interests, and lifestyle patterns.
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Premium partner sites
Exclusive ad placements on leading publishers and apps far beyond the boundaries of Amazon.
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Innovative ad formats
Flexible solutions in video, display, and audio for maximum attention on every device
Data-Driven Excellence: Mit datenbasiertem Full-Funnel-Advertising zum Amazon-Erfolg
Full-Funnel-Exzellenz auf Amazon
Durch die intelligente Verknüpfung von DSP, Sponsored Ads und der AMC steigerten wir den Umsatz der Haier-Aktionsprodukte in nur 9 Wochen um 180 %. Die datengetriebene Strategie sorgte zudem für 59 % mehr Suchvolumen auf Branded Keywords und maximale Awareness im Markt.
Reach your audience almost anywhere with different ad formats:
Amazon Owned & Operated Channels
Use Amazon’s exclusive inventory to reach customers directly on the platforms they use every day.
Third-Party Publishers
Expand your reach beyond Amazon and run ads on leading third-party websites and apps.
Streaming & Audio Partners
Reach users in an engaged environment through popular streaming services and audio platforms.
Maximum transparency through the Amazon Marketing Cloud (AMC)
Amazon DSP offers the advantage of reaching audiences with particular precision based on real-time data from search, view, and purchase behaviors. With this data quality, users can be segmented much more accurately than with classic interest targeting, increasing the relevance of your placements and noticeably enhancing the impact of every impression.
Synergy between PPC and DSP
Measuring the exact interaction between PPC and DSP for optimal budget allocation.
Genuine New Customer Acquisition
Proof of “incremental reach” – in other words, customers who would never have become aware of the brand without DSP impulses.
Understanding the Customer Journey
Analysis of the steps a buyer needs to take until completion in order to deliver ads at the right time.
Smart Frequency Capping
Avoiding saturation effects through precise control over how often a user comes into contact with the brand overall.
Custom Audiences
Creation of individual target groups based on actual behavior for highly efficient retargeting.
The data-driven full-funnel approach made our campaign extremely efficient. We really value the professional collaboration and the clearly measurable results.
Jakob Sockel
Senior Key Account Manager
Secure your <em>free Deep Dive</em> on Amazon DSP now!
Learn how to use Amazon DSP to cover the entire marketing funnel, including streaming TV and display ads, and reach target groups precisely based on Amazon purchasing data.
Your path to the Pole Position on Amazon
Your appointment request
Fill out our short form and let us know where you are and/or what your goals look like.
Quick feedback
We will review how we can help you within 48 hours and arrange a sparring call.
Analysis and consulting
We dive into your data, identify potential, discuss strategic growth levers, and clarify the most important questions.
Welcome to Valuezon
If you need operational or strategic assistance to achieve your goals, we will start supporting you immediately and steer your products towards pole position.
Secure your free initial consultation with our experts!
Get started now: In a free initial meeting, we analyze your Amazon potential and show you how to achieve more visibility, sales, and profit. Fast, straightforward, and tailored individually to your brand.
Amazon DSP FAQ
Amazon DSP is open to both brands and retailers who sell directly on Amazon (endemic), as well as to companies operating outside the platform (non-endemic). This makes the system suitable for e-commerce brands, D2C companies, service providers, and manufacturers who want to reach their target audiences across the entire web based on data. Valuezon supports both the strategy for Amazon sellers and vendors, as well as brand-spanning campaigns for external shops.
Direct access is usually only possible through Amazon itself or authorized partners. While Amazon often requires very high minimum budgets with its “Managed Service,” Valuezon enables entry via its own DSP Manager Account. This allows campaigns to be launched flexibly without the usual barriers and without long-term contractual commitments.
While Amazon itself sets high requirements, Valuezon makes entry more accessible. However, to achieve statistical relevance for optimization—similar to the 1,000 clicks benchmark in PPC—a campaign budget of around 5,000 euros is recommended for the first phase.
Billing is exclusively on a CPM (cost-per-mille) basis, i.e., per 1,000 delivered impressions. Prices vary depending on format and placement: Premium inventory such as Netflix, Disney Plus, or Fire TV is priced higher than classic display inventory on partner sites like RTL, Bild, or Die Welt.
Valuable learnings are generated through continuous data collection. An initial solid evaluation of performance is usually possible after four to six weeks. For sustainable effects in brand building or performance improvement, Valuezon recommends running campaigns over several months to fully capture the customer journey.
Amazon DSP unfolds its full potential whenever traditional search ads reach their limits. This is especially the case in three scenarios:
Reach beyond search: Brands looking to build targeted visibility—regardless of whether users are actively searching on Amazon or not.
Full-funnel targeting: Those who want to guide users in a structured way from the first brand contact to the conversion benefit from the precise audience targeting of DSP.
Off-Amazon traffic: Even brands that do not sell on Amazon can use DSP to drive qualified traffic to their own online shop, website, or a landing page.
Its use is particularly effective in the preparation phase of seasonal events (e.g., Prime Day, Black Friday), during product launches, as well as a strategic addition to existing Sponsored Ads—to strengthen market share and keep competitors at bay.