Kaufland
Internationalization
July 2026
Kaufland Marketplace expands to Spain and the Netherlands
The Kaufland marketplace is now also available in Spain and the Netherlands.
July 2026
eBay
Prices & Fees
July 2026
eBay to Change Selling Fees Starting July 2026
eBay will adjust selling fees in several categories starting in July 2026.
July 2026
Amazon
Policies & Compliance
July 2026
Amazon removes Buy Box eligibility criteria for the EU
Starting July 20, 2026, Amazon will remove Buy Box eligibility criteria in the EU.
July 2026
Amazon
Logistics & Shipping
July 2026
FBM: Second postal code level for shipping templates
FBM shipping templates in Germany can now be configured for 95 regions instead of 10.
July 2026
Amazon
Logistics & Shipping
July 2026
Amazon updates FBM requirements for Amazon.de
Amazon is tightening FBM requirements on Amazon.de by introducing new minimum performance thresholds from July 2026.
July 2026
Amazon
Policies & Compliance
July 2026
EU customs duty for low-value imports effective July 2026
Starting July 1, 2026, a customs fee of €3 per item will apply to low-value imports into the EU.
July 2026
Amazon
Prices & Fees
July 2026
Amazon New Selection Program 2026 launches
Starting July 30, 2026, Amazon will launch an enhanced program for new-to-selection products with additional benefits.
July 2026
Amazon
Policies & Compliance
July 2026
New return policy for hygiene and media products
Amazon’s new buyer questionnaire blocks returns of unsealed hygiene and media products for FBM orders.
July 2026
Amazon
Tools & Features
July 2026
Amazon Seller Assistant now available in Germany
The AI-powered Seller Assistant is now available in Seller Central Germany.
June 2026
Amazon
Policies & Compliance
June 2026
EU Ban: No More Destruction of Textiles and Shoes
Starting July 19, 2026, unsold textiles and footwear may no longer simply be destroyed in the EU.
June 2026
Amazon
Tools & Features
June 2026
Amazon removes Customer Reviews contact button
Amazon is removing the review contact button. Sellers will need to take preventive action to avoid negative reviews in the future.
June 2026
Amazon
Prices & Fees
June 2026
Amazon Updates Fees in the Business Solutions Agreement
Starting August 1, 2026, Amazon will change how percentage-based referral fees are calculated for certain Business orders.
June 2026
Amazon
Content & SEO
June 2026
Amazon Product Titles Limited to 75 Characters
Amazon limits product titles to 75 characters and adds product highlights for additional product information.
May 2026
Amazon
Content & SEO
May 2026
Amazon Opens Premium A+ Content
Amazon is opening Premium A+ Content to registered brands.
May 2026
Amazon
Prices & Fees
May 2026
Austria plans to introduce a two-euro package fee
Austria is planning a €2 parcel levy per shipment. Sellers should review their shipping costs and margins well in advance.
May 2026
Amazon
Logistics & Shipping
May 2026
DHL energy surcharge will increase in May 2026
DHL will increase its energy surcharge to 3.25% in May 2026. Sellers should recalculate their shipping costs and margins.
May 2026
Amazon
Tools & Features
May 2026
Amazon expands Alexa Shopping Assistant
Amazon is turning Alexa into an AI shopping assistant, transforming product discovery, customer guidance, and marketplace conversion.
April 2026
Amazon
Deal Events
April 2026
Prime Day 2026 Expected to Last 4 Days at the End of June
According to rumors, Prime Day 2026 will once again run for 4 days and is expected to take place from June 23 to June 26.
April 2026
Amazon
Policies & Compliance
April 2026
Amazon Seller Assistant Checks Review Sharing Eligibility
Amazon now only shares reviews between similar product variations. Use Seller Assistant to verify eligibility.
April 2026
Amazon
Tools & Features
April 2026
Review Virtual Multipacks by April 26
Virtual multipacks must be reviewed by April 26, 2026. Sales begin April 27, 2026.
April 2026
Amazon
Logistics & Shipping
April 2026
Amazon Launches Multi-Channel App for Shopify
Amazon now offers its Multi-Channel Fulfillment app for Shopify in Europe, Japan, and Canada.
April 2026
Amazon
Policies & Compliance
April 2026
No Broad Changes to Amazon Ads Payment Options
Amazon announces that there are no changes to payment methods.
April 2026
Amazon
Logistics & Shipping
April 2026
Amazon Discontinues FBA Prep and Labeling Service
Amazon will discontinue its Prep and Labeling Service starting July 2026. Sellers will now need to adjust their logistics processes.
April 2026
Amazon
Policies & Compliance
April 2026
Amazon Updates VAT Calculation for 2026
Starting June 1, VAT will be calculated at the shipment level to comply with EU regulations.
April 2026
Amazon
Deal Events
April 2026
New Prime Day Fees 2026
Amazon adjusts fees and requirements for Prime Day 2026.
April 2026
Amazon
Prices & Fees
April 2026
New Fee Structure for Amazon Returns in 2026
Starting May 1, 2026, Amazon will change its fee calculation for returns and disposals.
March 2026
Shein
Internationalization
March 2026
Shein launches marketplace for local retailers
Shein launches marketplace for local retailers in Germany.
March 2026
Otto
Tools & Features
March 2026
Otto integrates AI assistant Google Gemini
OTTO now integrates Google Gemini AI into its app for personalized shopping advice.
March 2026
Shop Apotheke
Tools & Features
March 2026
Shop Apotheke rebrands as Redcare
Shop Apotheke is now officially rebranding as Redcare.
March 2026
Amazon
Logistics & Shipping
March 2026
Amazon Introduces Fuel Surcharge in 2026
Starting April 2026, Amazon will apply a 1.5% fuel surcharge to FBA shipping fees in Europe.
February 2026
Amazon
Prices & Fees
February 2026
German Federal Cartel Office halts Amazon price controls
The German Federal Cartel Office has prohibited Amazon’s automatic price controls. Third-party sellers can now set their prices freely again.
February 2026
eBay
Prices & Fees
February 2026
eBay to Increase Seller Fees Starting February 12, 2026
Starting in mid-February, eBay will adjust seller fees. Commission rates will increase, while new tools are intended to offset the added costs.
February 2026
Amazon
Policies & Compliance
February 2026
New Amazon Dashboard for Returns
The new returns dashboard provides ASIN-level return analytics, trends, and actionable recommendations for sellers.
February 2026
Amazon
Content & SEO
February 2026
Shoppable Collections Beta Ending
The Shoppable Collections beta will end on February 27, 2026. Its most popular features will be integrated into Brand Story.
February 2026
Amazon
Logistics & Shipping
February 2026
Optimization of Business Hours Deliveries
A new monitor tracks the delivery rate to B2B customers during business hours, with a recommended target of at least 90%.
February 2026
Amazon
Prices & Fees
February 2026
Packaging Dimensions Update
Starting April 30, sellers outside Germany must also provide certified FBA packaging dimensions for German stores.
February 2026
Amazon
Prices & Fees
February 2026
Adjustment of the Digital Services Fee
Starting March 20, 2026, foreign sellers in FR, IT, and ES will be charged a 3% DST surcharge on sales and FBA fees.
January 2026
Amazon
Policies & Compliance
January 2026
Amazon Changes Review Strategy in 2026
Starting February 12, 2026, reviews will only be shared for variations with minor differences. Transition period until May 31, 2026.
December 2025
eBay
Tools & Features
December 2025
eBay launches live shopping experience
eBay Live enables buyers to purchase products in real time and interact directly with sellers, similar to TV shopping.
December 2025
Otto
Prices & Fees
December 2025
New Preferred Delivery Date Option for Large Home Appliances at OTTO
OTTO now offers a new free delivery option that lets customers choose their preferred delivery date for large appliances during checkout.
December 2025
Amazon
Performance Marketing
December 2025
New video format for Sponsored Products
At unBoxed 2025, Amazon introduced a new video format for Sponsored Products, allowing two to five clips per ad.
December 2025
Amazon
Prices & Fees
December 2025
Amazon to Lower Selling Fees in 2026
Starting late 2025, Amazon will reduce selling fees for low-priced items, but storage and return fees will increase.
December 2025
Amazon
Logistics & Shipping
December 2025
End of Commingled Inventory 2026
Starting March 31, 2026, commingled inventory will be discontinued. Resellers will need an Amazon label for all products with manufacturer barcodes.
December 2025
Amazon
Prices & Fees
December 2025
Virtual Product Bundles now available in Germany
Starting December 16, 2025, brand owners in Europe can combine up to 25 FBA ASINs into virtual bundles without pre-packaging.
December 2025
Amazon
Policies & Compliance
December 2025
Amazon Introduces Custom Holidays
Sellers can now set custom holidays in Seller Central for more accurate delivery times.
December 2025
Amazon
Policies & Compliance
December 2025
XRechnung for Germany Starting 2025
Starting December 15, 2025, Amazon will introduce XRechnung for B2B transactions in Germany, two years ahead of the legal requirement.
November 2025
Amazon
Tools & Features
November 2025
Amazon’s New Consulting AI ‘Help Me Decide’ Assists with Product Selection
Amazon is launching the AI feature Help Me Decide in the US, providing shoppers with personalized product recommendations.
November 2025
Amazon
Logistics & Shipping
November 2025
Amazon changes handling times in the US & UK without approval
Amazon is reducing the standard handling time to one day. Starting in October 2025, selected sellers will be switched to same-day handling.
November 2025
Amazon
Internationalization
November 2025
Amazon cuts 14,000 jobs worldwide
Amazon is cutting around 14,000 jobs worldwide, mainly in administrative and remote-work roles, as part of Jassy’s efficiency strategy.
November 2025
OnBuy
Tools & Features
November 2025
OnBuy expands into 20 EU countries
OnBuy is expanding into 20 European countries, aiming to position itself as a reliable alternative to established marketplaces.
November 2025
Amazon
Performance Marketing
November 2025
Advanced Placement Control for Amazon Sponsored Brands
Sponsored Brands now allow separate bid adjustments for Top of Search and Rest of Search, providing greater control over budget allocation.
November 2025
Amazon
Policies & Compliance
November 2025
Amazon Extends Holiday Return Period for 2025
Extended holiday return window: Purchases made between 11/01 and 12/25/2025 can be returned until 01/31/2026.
November 2025
Amazon
Prices & Fees
November 2025
Amazon reduces coupon fees
Starting November 5, 2025, the variable coupon fee in Germany will decrease from 1.5% to 0.75%, capped at €300 per coupon.
November 2025
Amazon
Logistics & Shipping
November 2025
Amazon Adjusts Carton Length for FBA Shipments
Amazon is reducing the maximum carton length for FBA multi-parcel shipments in DE, FR, IT, ES, and UK to 63.5 cm.
November 2025
Amazon
Logistics & Shipping
November 2025
Amazon Eases Prime Requirements for Christmas
Adjusted Prime requirements will apply for Christmas 2025: 25% delivery within 2 days, 65% within 4 days, and 92% on time.
November 2025
Amazon
Policies & Compliance
November 2025
New Attribute Requirements for Jewelry
New jewelry listings must be classified as fine jewelry or fashion jewelry, otherwise they will be hidden.
November 2025
Amazon
Logistics & Shipping
November 2025
FBM Ship+ simplifies import operations from China
FBM Ship+ enables Chinese sellers to deliver products to Europe faster, intensifying competition.
November 2025
Amazon
Policies & Compliance
November 2025
New regulations for battery products
From 2026, lithium-ion batteries shipped by air may have a maximum 30% charge. Data is due by end-2025.
November 2025
Amazon
Tools & Features
November 2025
New Customer Service Insights
The metrics dashboard in the Feedback Manager displays contact rate and dissatisfaction rate without impacting your rating.
November 2025
Amazon
Content & SEO
November 2025
New Copy Feature in Image Manager
The Image Manager now allows you to copy images to sibling variants. Subsequent updates will not be synchronized.
October 2025
Temu
Tools & Features
October 2025
Temu reaches 115 million users worldwide
According to its DSA report for the first half of 2025, Temu surpassed 115 million users and provided information on its safety measures.
October 2025
Otto
Performance Marketing
October 2025
Otto Launches Keyword Targeting for Sponsored Product Ads
Otto Advertising introduces keyword targeting for its Sponsored Product Ads, enabling more precise visibility on the platform.
October 2025
Media Markt
Tools & Features
October 2025
JD.com acquires Ceconomy for €2.2 billion
JD.com acquires Ceconomy for 2.2 billion euros, making MediaMarkt the entry point for Chinese brands into Europe
October 2025
Otto
Internationalization
October 2025
OTTO withdraws from the Netherlands
After more than 40 years, the Otto Group is ending its operations in the Netherlands because it was unable to establish a profitable marketplace model.
October 2025
Amazon
Content & SEO
October 2025
More transparency in the Image Manager
The Image Manager now indicates whether product images originate from the seller’s own account or from other sellers.
October 2025
Amazon
Logistics & Shipping
October 2025
Amazon Enables Partial Refunds
Sellers can now offer partial refunds for FBA returns without requiring the item to be physically returned. The feature is available in six marketplaces.
October 2025
Amazon
Policies & Compliance
October 2025
New ERN Requirement for Sellers in Spain
Starting in October 2025, sellers in Spain must submit their Extended Producer Responsibility registration numbers in the dashboard.
October 2025
Amazon
Prices & Fees
October 2025
Business Fee Discount for Fulfillment by Amazon
Starting September 24, 2025, sellers offering B2B price advantages of at least 3% will receive a discount on their FBA shipping fees.
October 2025
Amazon
Content & SEO
October 2025
Amazon Shoppable Collections
Shoppable Collections replace Brand Story with video support, flexible layouts, and price displays within the tiles.
October 2025
Amazon
Prices & Fees
October 2025
New Amazon Shipping Fees Starting in October
Starting October 15, FBA fees without dimensional weight will apply to additional categories, and new parcel size tiers will be introduced.
October 2025
Amazon
Performance Marketing
October 2025
Amazon Integrates AMC Directly into Ads Console – Greater Transparency for Advertisers
Advertisers can now access the Amazon Marketing Cloud directly from the Ads Console, without having to go through the DSP.
October 2025
Amazon
Prices & Fees
October 2025
Amazon Business Discount on Selling Fees
Starting October 1, 2025, Amazon will offer a discount on selling fees for B2B orders of €1,000 or more with B2B pricing.
September 2025
Amazon
Tools & Features
September 2025
Amazon Donation Program Launched in Germany
Amazon has launched its FBA donation program in Germany. Unsold new products can now be donated directly to charitable organizations.
September 2025
Amazon
Content & SEO
September 2025
Amazon Brand Registry Update
Brand owners can now directly manage, add, or remove linked Vendor accounts in Brand Registry.
August 2025
Amazon
Policies & Compliance
August 2025
EU Deforestation Regulation: New Requirements Starting December 30, 2025
Starting at the end of 2025, the EUDR will require sellers to provide origin and geolocation data for products such as coffee, cocoa, and timber.
August 2025
Amazon
Performance Marketing
August 2025
Amazon Tests “Sponsored” Placements in Rufus Chat
Amazon is testing sponsored products in Rufus chats. Booking options and an EU launch date are still pending.
August 2025
Amazon
Prices & Fees
August 2025
Amazon Allows Deposit Amounts to Be Added
Sellers can now display deposit amounts directly on their product listings, giving customers full transparency at checkout.
August 2025
Amazon
Logistics & Shipping
August 2025
Amazon Business Updates Terms and Conditions for the Total Supplier Program Effective July 31, 2025
Starting July 31, 2025, participants in the Amazon Business Total Supplier Program must provide a valid VAT ID for each shipping address.
August 2025
Amazon
Policies & Compliance
August 2025
Amazon Simplifies Seller Feedback from August 2025
Starting August 4, sellers can be rated more quickly, while offensive reviews will be removed automatically.
August 2025
Amazon
Logistics & Shipping
August 2025
New FBA Shipping Option: Pallet Boxes for Inventory Shipments
Amazon warehouses in Europe now accept pallet boxes as an FBA shipping option in addition to stretch wrap, up to 120 cm high.
August 2025
Amazon
Prices & Fees
August 2025
New Amazon Fee Categories Starting October 2025
Starting October 1, 2025, Amazon will introduce 11 new fee categories in 10 EU countries. Products will be automatically reassigned to the new categories.
August 2025
Amazon
Prices & Fees
August 2025
New Amazon Insurance Requirements for Sellers in the EU and UK
Sellers generating at least €5,000 in monthly revenue in the EU must have commercial liability insurance. Otherwise, they risk being held liable.
August 2025
Amazon
Logistics & Shipping
August 2025
New Prime by Seller Criteria Effective September 2025
Starting September 15, 2025, stricter Prime delivery requirements will apply: 10% of orders in Germany must be delivered within 1 day.
August 2025
Amazon
Prices & Fees
August 2025
New Rules for Amazon Discount Promotions Starting September 2025
Starting September 2, 2025, a minimum purchase of 2 items will be required to receive percentage-based discounts without a code.
August 2025
Amazon
Logistics & Shipping
August 2025
New FBA Shipping Fee for the 2025 Holiday Season
From October 15, 2025 to January 14, 2026, Amazon will apply an average FBA peak surcharge of €0.19 per item.
July 2025
Amazon
Logistics & Shipping
July 2025
WRO5: New shipping address in Hoyerswerda as of June 23, 2025
Starting June 23, 2025, inbound deliveries for Amazon WRO5 will be processed via the SLAM warehouse in Hoyerswerda. Be sure to book your slot in advance!
July 2025
Amazon
Policies & Compliance
July 2025
New Return Rules for International Sales from August 11, 2025
Starting August 11, 2025, FBM orders over €25 will be automatically refunded if no return option is provided within three days.
July 2025
Amazon
Logistics & Shipping
July 2025
FBA Fees: Certified Item Dimensions Mandatory from August
Starting August 1, 2025, sellers with a German address must provide certified FBA packaging dimensions. Otherwise, Amazon will determine the dimensions.
June 2025
Amazon
Content & SEO
June 2025
New Two-Part Product Titles on Amazon Starting Q2/Q3 2025 in the US
Amazon plans to introduce two-part product titles for improved mobile display. Launch in the US scheduled for Q2/Q3 2025, with Germany to follow
June 2025
Amazon
Logistics & Shipping
June 2025
DHL Introduces Peak Surcharges for Business Customers from November 1, 2025
Starting November 1, 2025, DHL will charge a peak surcharge of €0.19 per parcel. An additional €0.50 will apply during Black Friday and Cyber Week.
June 2025
Amazon
Tools & Features
June 2025
New Amazon Tool in the US: AI-Powered Brand Name Generator Now Available
Amazon offers sellers in the US a free AI brand name generator with automatic trademark protection check
June 2025
Amazon
Policies & Compliance
June 2025
New GPSR Requirements & Consequences for Non-Compliance Now in Effect
Amazon tightens GPSR: Incomplete product safety data may result in offer deactivation within 24 hours.
June 2025
Amazon
Policies & Compliance
June 2025
Amazon.de & Amazon.it: Return Window Shortened in Multiple Categories Starting June 23
Starting June 23, 2025, categories such as Books and Toys will have a 14-day return window instead of 30 days.
June 2025
Amazon
Tools & Features
June 2025
Brand Analytics in the US: Demographic Data Now Available at ASIN Level – Starting June 2025
Brand Analytics now provides demographic buyer data at the ASIN level for sellers and vendors in the US.
May 2025
Amazon
Tools & Features
May 2025
USA: New Purchasing Option Through Amazon
Amazon is testing “Buy for Me” in its U.S. app. The AI orders products directly from brand websites, even without an Amazon listing.
May 2025
Amazon
Prices & Fees
May 2025
Changes to Shipping Fees for Apparel, Accessories, Backpacks, and Handbags Effective May 15, 2025
Starting May 15, 2025, Amazon will calculate FBA fees for apparel and bags based solely on package dimensions and unit weight.
May 2025
Amazon
Policies & Compliance
May 2025
Amazon Vine: New Variant Merge Rules from April 14, 2025
Starting April 14, 2025, Vine reviews can no longer be combined when merging variants. Only the highest tier will count.
May 2025
Amazon
Logistics & Shipping
May 2025
New Amazon Shipping Rates for FBM Returns Starting 05/05/2025
Starting 05/05/2025, FBM return labels will cost €6.30 net with DHL and €4.00 net with DPD. Use will be considered as automatic acceptance
May 2025
Amazon
Content & SEO
May 2025
Optimize Your Amazon Brand Store: Product Selector with Image Options
The Amazon Product Selector now allows images to be added in the free version, improving the user experience.
May 2025
Amazon
Policies & Compliance
May 2025
“Frequently Returned Item” Badge Now in Seller Central
The badge for frequently returned items can now be viewed centrally in Seller Central under Customer Satisfaction.
April 2025
Amazon
Performance Marketing
April 2025
Amazon Makes AMC Features Free – Starting March 25 & June 2, 2025
From March 2025, Amazon adds free AMC features, including an AI SQL generator requiring no coding skills.
April 2025
Amazon
Logistics & Shipping
April 2025
Automatic Removal of Aged FBA Inventory Starting April 4, 2025
Starting April 4, 2025, Amazon will automatically remove inventory stored for more than 270 days. Sellers should select an option by April 3, 2025.
April 2025
Amazon
Logistics & Shipping
April 2025
Transport Partner Program: Fee Changes for EU Shipping Starting May 1, 2025
Starting May 1, 2025, Amazon will reduce fees in the Transport Partner Program by an average of 8%. German parcels will benefit especially.
March 2025
Amazon
Prices & Fees
March 2025
More Flexible Deal and Coupon Fees Starting June 2, 2025
Beginning June 2, 2025, a new fee structure for deals will apply, offering flexible durations from 1 to 14 days and lower fixed fees.
March 2025
Amazon
Logistics & Shipping
March 2025
Pan-European FBA: Offer Required in the Netherlands Starting June 25
As of June 25, 2025, the Netherlands will become the fifth mandatory country for Pan-EU. New products must also be listed there.
March 2025
Amazon
Logistics & Shipping
March 2025
Automatic Disposal of Unsellable FBA Inventory Starting June 9, 2025
Starting June 9, 2025, Amazon will automatically dispose of unsellable returns after 23 days. Alternative options can be configured.
August 2024
Amazon
Logistics & Shipping
August 2024
Amazon Ends Call of Stock (CoS)
Amazon will discontinue the Call of Stock program as of August 1, 2024. Sellers will need new inventory and tax solutions for the transition.
