Boosting <em>PPC</em> on Amazon
Presence at the decisive moment! As an Amazon PPC agency, we place your products on the relevant search results and product detail pages—right where your target group is actively searching.
More visibility. More sales. With an advertising strategy that grows in a targeted way, scales cleanly, and delivers results.
Step by step to the optimal advertising setup
In-depth market analysis
Identification of relevant keywords, as well as analysis of competitors and complementary offers.
Evaluation of your own product range regarding strategic cross-selling potential.
Targeted review of historically lost top keywords to prepare for recovery.
Campaign setup
Implementation of an architecture of Sponsored Products, Brands, and Display Ads.
Segmentation into defensive, generic, and competitive strategies for maximum reach and brand protection.
Use of push campaigns to conquer strategic placements and regain market share.
Data Validation & Controlling
Data collection until reaching statistical relevance of at least 1,000 clicks.
Continuous monitoring of performance KPIs (CTR, CR, CPC) via the Performance Cockpit.
Derivation of concrete optimization measures based on the data obtained for targeted performance improvement
Continuous Optimization
Daily fine-tuning of bidding strategies, budgets, and placements at campaign and keyword level.
Efficiency increase through targeted use of match types and exclusion of unprofitable search terms.
Rule-based scaling of targeting for the sustainable increase of reach and market share
70 %
of sales take place on the first page
90 %
of consumers view Sponsored Products ads (as if they were organic placements)
50x
Placements in the top search positions achieve 50x higher click-through rates compared to placements in other areas.
Data-Driven Excellence: Mit datenbasiertem Full-Funnel-Advertising zum Amazon-Erfolg
Full-Funnel-Exzellenz auf Amazon
Durch die intelligente Verknüpfung von DSP, Sponsored Ads und der AMC steigerten wir den Umsatz der Haier-Aktionsprodukte in nur 9 Wochen um 180 %. Die datengetriebene Strategie sorgte zudem für 59 % mehr Suchvolumen auf Branded Keywords und maximale Awareness im Markt.
The data-driven full-funnel approach has made our campaign extremely efficient. We greatly appreciate the professional collaboration and the clearly measurable results.
Jakob Sockel
Senior Key Account Manager
With the Valuezon Performance Cockpit you have 100% transparency over your Amazon performance
In our proprietary tool, we bring your most important Amazon KPIs together in one dashboard. You can see at a glance what drives performance, where revenue and margin are lost, and recognize which actions have the biggest impact.
Get your free outside-in PPC Check now!
We take an expert look at your PPC setup – completely without account access. You will receive a personal Loom video with concrete levers for your PPC strategy, which you can implement directly.
Your path to the Pole Position on Amazon
Your appointment request
Fill out our short form and let us know where you are and/or what your goals look like.
Quick feedback
We will review how we can help you within 48 hours and arrange a sparring call.
Analysis and consulting
We dive into your data, identify potential, discuss strategic growth levers, and clarify the most important questions.
Welcome to Valuezon
If you need operational or strategic assistance to achieve your goals, we will start supporting you immediately and steer your products towards pole position.
Secure your free initial consultation with our experts!
Get started now: In a free initial meeting, we analyze your Amazon potential and show you how to achieve more visibility, sales, and profit. Fast, straightforward, and tailored individually to your brand.
Amazon PPC FAQ
Pure automation often reaches its limits when it comes to strategic decisions or complex market dynamics. That’s why Valuezon relies on Automation Intelligence for repetitive tasks (such as real-time bid adjustments) combined with the strategic expertise of our senior experts. This Human Intelligence is crucial to unlock creative potential and manage complex campaign architectures.
The budget should be guided by your goals—whether launch, brand protection, or scaling. An important benchmark in the Valuezon setup is statistical validity: We recommend budgeting your campaigns so that at least 1,000 clicks are generated per relevant segment. This is the only way to make data-driven decisions that minimize waste and use your budget efficiently.
Yes, PPC is one of the strongest levers for organic ranking. Sales generated through paid clicks for specific keywords improve a product’s sales velocity and conversion history, which in turn helps Amazon rank your product better organically. The Valuezon Intelligence approach targets exactly this: We serve ads precisely to the most relevant keywords so that the increased relevance sustainably pushes your organic ranking higher.
Brand protection is a key component of a professional advertising strategy. By running targeted defensive campaigns on your own brand names and product detail pages, you can prevent competitors from capturing valuable traffic directly at the point of sale. In the Valuezon advertising setup, a specific campaign architecture is implemented to maximize your brand’s “share of voice” and thus ensure customer loyalty.