Was umfasst das Angebot einer Full-Service Amazon Agentur?

Als Full-Service Amazon Agentur bietet VALUEZON eine ganzheitliche 360°-Betreuung: von der datenbasierten Marktanalyse und Content-Optimierung über hochperformantes Advertising bis zur Logistiksteuerung.

Betreut VALUEZON sowohl Amazon Seller als auch Vendoren?

Ja. VALUEZON betreut Seller (3P), Vendoren (1P) sowie Hybrid-Modelle und bietet zusätzlich ein Distributor-Modell an, bei dem die Agentur den kompletten Amazon-Vertrieb übernimmt.

Was unterscheidet VALUEZON von anderen Amazon Agenturen?

VALUEZON ist selbst als Seller mit über 10 Mio. Euro Jahresumsatz aktiv und kombiniert diese unternehmerische Praxiserfahrung mit einem eigenentwickelten Performance Cockpit für SKU-genaue Profitabilitätsanalyse.

Betreut VALUEZON auch internationale Amazon Märkte?

Ja. VALUEZON betreut Konten auf über 15 internationalen Amazon-Marktplätzen, darunter USA, Europa (EU5), VAE, Australien und Japan.

Haier Case Study: +180% Revenue Growth with Amazon DSP, AMC, and PPC

About Haier

The Haier Group is the world’s leading provider of major home appliances and has been firmly established in the German market since 2006. The company offers a broad portfolio ranging from refrigerators and freezers to washing machines and smart home solutions. With a focus on innovation, design, and connectivity, Haier targets modern households that value quality and technological excellence. Especially in the premium cooling technology segment, the brand stands out as the global number one through energy-efficient technologies and smart features. Distribution takes place through all relevant online and offline sales channels.

Initial Situation

Haier aimed to massively strengthen its cooling product lineup with a cross-channel marketing strategy and expand brand presence in the German market. The core of the campaign was an exclusive Sky Entertainment incentive offered as an attractive added value with the purchase of a promotional product. The challenge was to communicate this incentive consistently across all channels and establish a seamless full-funnel strategy. The goal was to bridge the gap between broad awareness and targeted conversions, making the appeal of premium cooling products for potential new customers both visible and measurable.

Strategy

The strategy centered on Amazon DSP as the main driver to generate maximum visibility for the Sky promotion in the upper funnel, for example via Prime Video Ads and online video. To boost recognition, we used consistent creatives both on and off Amazon, integrated Sky buttons directly into main images, and created a dedicated brand store landing page. Using the Amazon Marketing Cloud (AMC), we precisely identified audiences already in the purchase journey for cooling products and guided this traffic directly to product detail pages via Sponsored Ads (SA). By linking user interests and search behavior, we ensured customers were seamlessly accompanied from the first video contact all the way to their shopping cart.

Result

Within the nine-week campaign period, promotional products achieved a 180% increase in sales compared to previous months. The upper funnel video strategy delivered immediate impact and generated a significant 59% uplift in branded search queries. Visually integrating the incentive across all touchpoints also drove a strong increase in traffic to product detail pages and the brand store. The results highlight the potential of combining DSP, SA, and AMC analytics alongside targeted audience usage to secure significant competitive advantages—even in a highly competitive environment.