Boosting Advertising on Amazon
Amazon Ads agency for PPC precision and DSP reach, intelligently orchestrated with insights from the Amazon Marketing Cloud and our Valuezon Performance Cockpit.
Leading Advertising Agency for Amazon
As an official Amazon Ads Advanced Partner, we combine in-depth market knowledge with technological excellence. We don’t just manage budgets—we scale brands sustainably and data-driven.
Senior-level expertise across all areas
Your account is managed exclusively by experienced experts at senior level who understand the Amazon algorithm.
Own Business Intelligence Tool
With our Valuezon Performance Cockpit, we leverage data-driven strategies to identify opportunities that standard tools overlook.
Dedicated project teams for maximum continuity
Every brand receives a fixed team of experts: A dedicated account manager for strategic leadership, and a performance marketer for operational excellence.
Holistic full-funnel strategy
We don’t view advertising in isolation. By intelligently linking PPC precision and DSP reach, we cover the entire customer journey and optimize your complete brand presence on Amazon.
Certified Amazon Partner
As an officially listed partner, we benefit from direct Amazon support and have early access to beta features. We pass this knowledge advantage straight on to our clients.
Two advertising formats, one goal: Market dominance on Amazon
Amazon PPC: Precision at the point of sale
The performance engine for your products. We turn search queries into measurable sales and secure your visibility in the search results.
Strategic keyword targeting: We identify and occupy the most profitable search terms to reach your target audience directly when they’re searching for products.
Performance campaign structures: We build setups (Sponsored Products, Brands & Display) that not only optimize ACoS but also actively boost your organic ranking.
AI-powered bid management: Through continuous, data-driven bid adjustments, we eliminate unnecessary costs and maximize your conversion rate.
Holistic TACoS optimization: We manage your ads with a focus on your total revenue and long-term market share.
Amazon DSP: Reach through Data Intelligence
Growth beyond the search. We leverage the real purchasing behavior of millions of customers to place your brand wherever it will have the most impact.
First-party & third-party targeting: Reach new customers based on their actual buying behavior and habits—instead of vague interests.
Premium video & audio ads: Put your brand on the big stage – with ads on Prime Video, Netflix, Disney+ or interactively via Alexa.
Efficient retargeting: We specifically bring back indecisive product viewers and cart abandoners, leading them to complete their final purchase.
AMC-powered synergy analysis: Through the Amazon Marketing Cloud, we make visible how DSP fuels your PPC sales, and optimize your overall budget.
Amazon PPC vs. DSP
The key differences at a glance:
Amazon PPC (Performance)
Costs per click
On and off Amazon
Targeting via keywords & products
Focus on direct conversions
Easily usable in self-service
Amazon DSP (Growth)
Costs per 1,000 impressions
On and off Amazon
Audience and behavioral targeting
Covers the entire funnel
Managed or by Valuezon
When do you use what?
PPC → For direct sales
DSP → For brand building & demand
Our approach
With the Amazon Marketing Cloud and our Valuezon Performance Cockpit, we make PPC and DSP measurable, reduce scatter loss, and scale your brand data-driven instead of by gut feeling.
Data-Driven Excellence: Mit datenbasiertem Full-Funnel-Advertising zum Amazon-Erfolg
Full-Funnel-Exzellenz auf Amazon
Durch die intelligente Verknüpfung von DSP, Sponsored Ads und der AMC steigerten wir den Umsatz der Haier-Aktionsprodukte in nur 9 Wochen um 180 %. Die datengetriebene Strategie sorgte zudem für 59 % mehr Suchvolumen auf Branded Keywords und maximale Awareness im Markt.
The data-driven full-funnel approach made our campaign extremely efficient. We really appreciate the professional collaboration and the clearly measurable results.
Jakob Sockel
Senior Key Account Manager
Get your free Outside-In PPC Check now!
We take an expert look at your PPC setup – without any account access. You will receive a personal Loom video with specific levers for your PPC strategy that you can implement right away.
Your path to the Pole Position on Amazon
Your appointment request
Fill out our short form and let us know where you are and/or what your goals look like.
Quick feedback
We will review how we can help you within 48 hours and arrange a sparring call.
Analysis and consulting
We dive into your data, identify potential, discuss strategic growth levers, and clarify the most important questions.
Welcome to Valuezon
If you need operational or strategic assistance to achieve your goals, we will start supporting you immediately and steer your products towards pole position.
Secure your free initial consultation with our experts!
Get started now: In a free initial meeting, we analyze your Amazon potential and show you how to achieve more visibility, sales, and profit. Fast, straightforward, and tailored individually to your brand.
Amazon Advertising FAQ
At its core, the two approaches differ in how customers are engaged. As an Amazon Ads agency, we know: Amazon PPC (Sponsored Ads) works as pull marketing, with ads appearing exactly when users are actively searching for a product. In contrast, Amazon DSP acts as push marketing and proactively targets potential buyers, supported by Amazon’s first-party data as well as supplementary third-party data, even when they are not actively searching. In Valuezon’s strategy, both approaches work hand in hand to create a holistic brand presence across the entire customer journey.
PPC and DSP are not separate paths, but part of a shared journey. While PPC targets the direct purchase at the “point of sale”, DSP provides the necessary visibility and brand awareness beforehand. Valuezon views both formats as a single unit to position a brand for short-term performance and long-term stability on the marketplace.
Using DSP can create a so-called “flywheel effect.” Increased brand presence often leads to more targeted search queries, which in turn can influence the effectiveness of PPC campaigns. Valuezon uses the Amazon Marketing Cloud (AMC) to make these interactions visible and to assess the synergy of both channels for a stronger market position.
Yes, access to programmatic advertising has changed. While entry barriers for Amazon’s self-service or managed service are often very high, Valuezon enables ambitious brands to access Amazon DSP as well. This makes the powerful targeting options usable for a wider range of companies, without requiring high minimum budgets from the start.
This is an interesting area within Amazon DSP known as “non-endemic” advertising. With Valuezon’s support, brands can use valuable Amazon purchase data to reach target groups and direct them to external websites or D2C shops. In this way, Valuezon helps brands leverage Amazon’s data base to drive purchases in their own online shop as well.
Instead of isolated metrics, Valuezon looks at the bigger picture. The focus is often on TACoS (Total ACoS), which describes the ratio of advertising spend to total sales. By using modern analysis tools like AMC, Valuezon can classify the actual contribution of each channel to overall growth and show how market share develops in the long term.