Amazon Blog

Your source for concentrated Amazon know-how from the heart of Munich.

Amazon

SEO

Amazon Rufus vs. SERP: What Four Side-by-Side Tests Reveal About AI Search and Why You Need to Optimize for Both

If you sell on Amazon, you’re no longer dealing with just one search engine, but two. We ran four identical search queries through both the traditional search results page and the Rufus AI assistant, and each time the top results were completely different.

Read now
Amazon Rufus vs. SERP

Amazon

SEO

Amazon Rufus vs. SERP: What Four Side-by-Side Tests Reveal About AI Search and Why You Need to Optimize for Both

To the article
Rufus erklärt

Amazon

Content

Understanding Amazon Rufus: How the AI Shopping Assistant Works and What It Means for Your Listing

To the article
amazon-cosmo-suche-zu-rufus-empfehlung (1)

Amazon

Content

Amazon COSMO Explained: How the Knowledge Graph Understands Your Products

To the article
Amazon Loyalty

Amazon

Strategy

No customer loyalty on Amazon? Our Loyalty Tool proves otherwise.

To the article
Titelbild des Blogartikels über Virtuelle Produkt Bundles auf Amazon

Amazon

Strategy

Virtual Product Bundles Explained: More Revenue Without Additional Packaging Effort

To the article
Titelbild zum Blogbeitrag Amazons KI-Revolution

Amazon

Content

Amazon’s AI Revolution: Why Traditional Listing Optimization No Longer Works in 2026

To the article
Stilisierte Grafik zum Thema Amazon SEO

Amazon

SEO

Amazon SEO: A Guide to Greater Visibility

To the article
Amazon Deals im Überblick

Amazon

Strategy

Amazon Deals Overview: How to Use Coupons, Discounts and Promotions Strategically

To the article
FBA vs. FBM auf Amazon

Amazon

Logistics

FBA vs. FBM: Die Vor- und Nachteile der beiden Fulfillment-Modelle auf Amazon

To the article
Shoppable Collections Amazon

Amazon

Content

[OUTDATED] Understanding and Using Shoppable Collections: A Guide for Amazon Brands

To the article
Kampagnenstruktur bei Amazon Sponsored Products

Amazon

Performance Marketing

Kampagnenstruktur bei Amazon Sponsored Products: Eine oder mehrere Kampagnen?

To the article
Abbildung des europäischen Amazon FBA Versandnetzwerks

Amazon

Logistics

Amazon FBA: European Fulfilment Network (EFN), Central Europe Program, and Pan-European Shipping – The Key Differences at a Glance

To the article
Saisonale Produkte auf Amazon erfolgreich planen

Amazon

Strategy

Successfully Planning Seasonal Products on Amazon: A Practical Strategy from Easter to Christmas

To the article
GPSR Produktsicherheit

Amazon

Policies

GPSR Compliant? Many Sellers Are Mistaken – Stay on the Safe Side with the AI Tool Pangoron

To the article
Amazon Kampagnen optimieren

Amazon

Performance Marketing

Optimize Amazon campaigns using Ad CPU

To the article
Amazon Maßnahmenplan

Amazon

Policies

Amazon Plan of Action: Successfully Request Reinstatement – How to Respond Correctly to Account and Product Suspensions

To the article
Frequently Returned Item Badge

Amazon

Policies

Transparency or a Death Sentence? Taking a Closer Look at Amazon’s “Frequently Returned Item” Badge

To the article
Rule-Based Audiences Amazon

Amazon

Performance Marketing

Rule-Based Audiences: Transfer Audiences from Amazon Marketing Cloud to Amazon Advertising and Reach Your Target Groups

To the article
Amazon A10 Algorithmus

Amazon

SEO

Amazon A10 Algorithm: What’s Changing and How to Optimize Your Ranking

To the article
Amazon AR-Funktion

Amazon

Content

Amazon AR Feature “View in Your Room”: How Sellers Can Make the Most of the Augmented Reality Function

To the article
Distributor Amazon Vendoren

Amazon

Distributor

5 Reasons Why a Distributor Helps Vendors Succeed on Amazon

To the article
Produktentwicklung auf Amazon

Amazon

Strategy

Valuezon SMU Approach: The SMU Product Strategy with a Target Reengineered Product Development Approach as a Success Factor for the Amazon Marketplace

To the article
Saisonale PPC Kampagnen

Amazon

Performance Marketing

How to Succeed with Seasonal PPC Campaigns Using Advent Calendars as an Example: Position Your Products and Increase Sales

To the article
Verkaufsstrategie Amazon

Amazon

Distributor

Tri-Hybrid Sales Strategies on Amazon: How the Orchestration of Different Sales Approaches with a Distributor/Broker Drives Success

To the article
Saisonaler Content auf Amazon

Amazon

Content

Succeed with Seasonal Content Marketing: How to Maximize Your Sales on Amazon

To the article
White Label Expo Amazon

Amazon

Strategy

10 Dinge, die wir als Aussteller auf unserer ersten internationalen E-Commerce-Messe in Las Vegas gelernt haben

To the article
Eye Tracking auf Amazon

Amazon

Content

Durch die Augen der Kunden: Wie deine Amazon-Angebote wahrgenommen werden und was du daraus lernen kannst

To the article
deutsches Verpackungsgesetz Amazon

Amazon

Policies

Pflichten als Händler: Deutsches Verpackungsgesetz und die Rechtslage in Europa

To the article
GPSR Amazon

Amazon

Policies

Was Unternehmen wissen müssen: Die EU Produktsicherheitsverordnung 2024

To the article
Eye Tracking auf Amazon

Amazon

Content

Mit der Picasso-Strategie zu mehr Sichtbarkeit auf Amazon: So steigerst du die Click-Through-Rate

To the article
Amazon Broker

Amazon

Strategy

Amazon als strategischer Wachstumstreiber: 3 Verkaufsansätze, die du kennen musst

To the article
Abbildung des Valuezon Newsletters

Subscribe to our newsletter and receive fresh updates and insights on Amazon and other online marketplaces every two weeks.

Subscribe to newsletter

More than 150 international customers

mey Logo
Haier Logo
Carrera Logo
Liqui Moly Logo
Katjes Logo
gepps
Gepp's Logo
Puma Logo
Bugatti Logo
Gardena Logo
Fahrrad.de Logo
SLV Logo
Chiemsee Logo
Beurer Logo
Esprit Logo
Hoover Logo
Menzerna Logo
Vitafy Logo

How can we help you?

Skip form
Please select (optional)
Amazon support
Amazon Ads
Distributor
Logo Amazon Advanced Partner
Over 150 successfully supported clients.