Privacy Policy

1. General Information

When visiting this website, personal data may be processed. Personal data refers to all information relating to an identified or identifiable natural person. This privacy policy explains which data is collected and processed, what it is used for, and the legal basis for this. It is intended to provide information in a transparent, understandable, and easily accessible form.

The following notes provide a simple overview of what happens to your personal data when you visit this website.

2. Controller and Auxiliary Persons

a. Responsible Entity

The responsible entity for data processing on this website is:

VALUEZON GmbH
Bayerstraße 57-59
80335 Munich
Phone: +49 (0)89 122 218 720
Email: info@valuezon.de

b. Website Host as Processor

The website is hosted by the external service provider Raidboxes GmbH, Hafenstraße 32, 48153 Münster, Germany. The personal data collected on this website is stored on the host’s servers. This may mainly include IP addresses, meta and communication data, contract data, contact data, names, website access, and other data generated via a website.

Our host will only process your data insofar as this is necessary to fulfill its service obligations and will follow our instructions regarding these data.

To ensure data processing in compliance with data protection regulations, we have entered into a data processing agreement with our host.

If your consent has been requested and given, data processing is based on Art. 6(1)(1)(a) GDPR.

Otherwise, if data processing is related to fulfilling a contract or is necessary for pre-contractual measures, it is based on Art. 6(1)(1)(b) GDPR.

Your data may also be processed to fulfill a legal obligation (Art. 6(1)(1)(c) GDPR).

In all other cases, data processing is permitted if there is a legitimate interest pursuant to Art. 6(1)(1)(f) GDPR. Whether a legitimate interest exists will be explained below for individual processing operations.

4. Details of Data Processing

a. Purposes of Data Collection

Some of the data is collected to ensure the error-free provision of the website. Examples include technical measures to maintain the security and stability of IT systems. This data is collected automatically by IT systems when visiting the website, such as technical data (e.g., internet browser, operating system, or time of page access). Further data is collected via the contact form on the website for the purpose of initiating a contract and processing your inquiry.

b. Data Collection on this Website

Cookies

Our website uses so-called “cookies”. Cookies are small text files and do not cause any damage to your device. They are stored either temporarily for the duration of a session (session cookies) or permanently (persistent cookies) on your device. Session cookies are automatically deleted after your visit ends. Persistent cookies remain stored on your device until you delete them yourself or they are automatically deleted by your web browser.

Cookies have various functions. Technically necessary cookies are essential for the basic functions of the website. Cookies required for carrying out the electronic communication process or for providing certain functions you desire are stored on the basis of Art. 6(1)(1)(f) and (b) GDPR. The website operator has a legitimate interest in storing cookies for the technically flawless and optimized provision of its services.

We use only technically necessary cookies.

Server Log Files

The provider of these pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

  • Browser type and browser version
  • operating system used
  • Referrer URL
  • Hostname of the accessing computer
  • Time of the server request
  • IP address

These data are not merged with other data sources.

The collection of this data is based on Art. 6 para. 1 sentence 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of their website, for which server log files must be collected.

Contact forms and inquiries by email or telephone

If you send us inquiries via contact form, email or telephone, your information including the contact details you provide there will be stored by us for the purpose of processing the inquiry and in case of follow-up questions or for the initiation of a contract. We do not share this data without your consent.

The processing of this data is based on Art. 6 para. 1 sentence 1 lit. b GDPR, provided your request is related to the fulfillment of a contract or is necessary to carry out pre-contractual measures. In all other cases, processing is based on our legitimate interest in effectively handling inquiries addressed to us (Art. 6 para. 1 sentence 1 lit. f GDPR) or on your consent (Art. 6 para. 1 sentence 1 lit. a GDPR), if this has been obtained.

Embedded content: inquiry form via Greyd.Forms

When using the contact form, the personal data entered there will be processed.

The data processing takes place for the purpose of handling the inquiry.

The legal basis is Art. 6 para. 1 lit. b GDPR, provided the inquiry is aimed at concluding a contract, alternatively Art. 6 para. 1 lit. f GDPR.

The data is transmitted by email to the website operator.

The data will be deleted as soon as it is no longer required for the processing of the inquiry and there are no statutory retention obligations.

Embedded content: appointment booking via HubSpot

If you book an appointment via a HubSpot form embedded on our website, the data you enter in the form (e.g. name, email address, phone number, desired appointment, subject/concern) will be transmitted to HubSpot and stored in our CRM system. We use this data exclusively to handle and coordinate your requested appointment as well as for subsequent contact.

The legal basis for this is Art. 6 para. 1 lit. b GDPR (implementation of pre-contractual measures) or Art. 6 para. 1 lit. a GDPR, if you have given us your consent. Any given consent may be withdrawn at any time.

The data submitted via the form will remain with us or in the HubSpot CRM until you request deletion, revoke your consent, or the purpose for data storage ceases to apply.

SSL Encryption

This site uses SSL encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as site operators. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.

When SSL encryption is activated, the data that you transmit to us cannot be read by third parties.

c. Data collection by third parties in the form of plug-ins

The following primarily technical or administrative extensions are used on the website.

GREYD Plugin

This website uses the GREYD plugin. The provider is GREYD GmbH, Würzburgerstr. 6, 80686 Munich, Germany.

The GREYD plugin enables us to legally obtain and document consent for the use of cookies and comparable technologies on our website and to ensure compliance with information requirements. Consent for different categories of services (e.g. statistics, marketing, external media) is offered via a privacy-compliant banner and corresponding settings. With the GREYD plugin, users can decide in detail which data processing they consent to and can manage or withdraw their consent at any time.

The following information is processed and stored when using the service:

  • Consent decision (approval or rejection for cookie categories and individual services)
  • Technical information (including IP address in abbreviated/pseudonymized form, time of consent, browser used, URL of the consent request)
  • Consent ID, to assign the consent to a specific user, but without direct personal reference
  • Information on changes, revocation, or updating of consent

The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG, whereby certain technically necessary cookies may be set even without consent (§ 25 para. 2 TDDDG). Consent can be revoked at any time.

The cookies used to manage consent data are technically necessary to ensure that consent decisions can be documented and implemented. They are not used for any other purpose.

The processing and storage of consent data by the GREYD plugin takes place exclusively within the EU and is subject to the requirements of the GDPR. The GREYD plugin is used exclusively on our website. There is no transfer of consent data to third parties.

For further information about the GREYD plugin, please visit: https://greyd.io/de/datenschutz/

GREYD.Forms

This website uses GREYD.Forms. The provider is GREYD GmbH, Würzburgerstr. 6, 80686 Munich, Germany.

GREYD.Forms enables us to provide forms in compliance with data protection regulations, to reliably transmit and process entries (e.g. contact forms, quote requests, newsletter registrations with double opt-in, event registrations). The aim is to handle your requests efficiently and to provide you with the desired services. To ensure functionality, technically necessary cookies or comparable technologies (such as local storage or session storage) may be used, for example, to temporarily store entries, prevent fraud and spam, or to execute the double opt-in procedure.

The following information is processed and stored when using the service:

  • Form contents that you actively enter and submit (e.g. name, email address, telephone number, message text, additional information requested in the respective form)
  • Technical and log data for secure provision and traceability (e.g. time of submission, browser/device used, referrer URL, if applicable, shortened/pseudonymized IP address, double opt-in status)
  • Communication and interaction data required for processing your request (e.g. confirmation of receipt, follow-up emails as part of the double opt-in process)
  • Optional, only if enabled and with your consent: usage-related information on form performance (e.g. abandonment rates) to optimize forms for user-friendliness

The processing of the data you submit via forms is carried out, depending on the purpose, for the implementation of pre-contractual measures or to fulfill a contract pursuant to Art. 6 para. 1 lit. b GDPR, e.g. in the case of offers or contact requests.

For newsletter registrations and similar offers, processing is based on your consent, Art. 6 para. 1 lit. a GDPR. You may withdraw your consent at any time.

For the secure provision, prevention of fraud and spam, and the technically trouble-free operation of the forms, we rely on our legitimate interest, Art. 6 para. 1 lit. f GDPR, for processing.

Access to or storage of information on your end device (e.g. via cookies or local storage) for purposes not technically necessary is only carried out with your consent under § 25 para. 1 TDDDG. Technically necessary measures can be used without consent (§ 25 para. 2 TDDDG). You may revoke your consent at any time.

The cookies or identifiers used in connection with GREYD.Forms that serve solely for functionality, security, and the implementation of your entries are technically necessary and are not used for other purposes. Non-essential technologies are only used with your consent.

The processing and storage of form and log data by GREYD.Forms takes place exclusively within the EU and is subject to the requirements of the GDPR. GREYD.Forms is used exclusively on our website. Your form data will only be passed on to third parties if this is necessary to fulfill your request (e.g. internal departments or commissioned service providers) or if you have given your consent. Any further disclosure does not take place.

For further information about GREYD.Forms, please visit: https://greyd.io/de/datenschutz/

WPCode Lite

This website uses WPCode Lite. The provider is WPCode LLC, 6 Tower Place, Albany, NY 12203, United States.

WPCode Lite enables us to centrally and rule-based manage scripts and code snippets (e.g. page- or role-dependent), without needing to manually modify the website source code. The aim is to provide features securely, manage integrations efficiently, and operate our website in a technically stable manner. Non-essential third-party scripts are only loaded after your consent. WPCode Lite itself usually does not set cookies for its own purposes. Any cookies or recognition technologies originate from third-party providers integrated via WPCode and are only activated after your approval.

The following information is processed and stored when using the service:

  • Configuration and snippet data that we store for the integration of functions (e.g. script contents, activation rules, target pages)
  • Technical and log data during execution on our website (e.g. time or URL of script execution, browser or device used, server or error logs with possibly shortened or pseudonymized IP for troubleshooting)
  • Where applicable, connection data to platforms for plugin or snippet updates or template libraries (e.g. wordpress.org, wpcode.com), if we use these functions. Due to technical reasons, your IP address may be transmitted in this case
  • Interaction and identifier data may be processed by third-party scripts integrated via WPCode (e.g. analytics or marketing); this only occurs if you have previously consented to it via our consent banner

The technical provision and management of script integration is carried out on the basis of Art. 6 para. 1 lit. f GDPR.

The processing of your data by embedded third-party scripts for non-essential purposes is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG, while technically necessary measures may be permitted without consent, § 25 para. 2 TDDDG. Consent can be revoked at any time.

The configuration and system data used serve exclusively for the function and security of script management. They are not used for any other purposes. Non-essential technologies are only activated with your consent.

The processing and storage of WPCode configuration data and snippets takes place on our servers. Disclosure of personal data to WPCode or other third parties does not occur unless it is technically necessary for updates or template requests or you have consented to relevant third-party integrations. To the extent that personal data is transferred to third countries, in particular the USA, in connection with WPCode Lite, this is done, where required, on the basis of the EU Commission’s standard contractual clauses.

Further information about WPCode Lite can be found at: https://wpcode.com/privacy-policy/

Yoast SEO

This website uses Yoast SEO. The provider is Yoast B.V., Don Emanuelstraat 3, 6602 GX Wijchen, Netherlands.

Yoast SEO helps us technically and semantically optimize content, improve search engine friendliness, and provide structured data. The plugin operates mainly server-side and usually does not set its own cookies for tracking purposes.

The following information is processed and stored when using the service:

  • Configuration and content data that we store for SEO optimization (e.g. SEO title, meta description, schema settings, focus keywords, readability analysis results), stored on our servers
  • Technical log data as part of website operation (e.g. time of generation or update of XML sitemaps), personal evaluation by the plugin does not take place
  • Where applicable, connection data to update or license servers (e.g. yoast.com or wordpress.org) for the provision of plugin updates. Here, the IP address may be transmitted for technical reasons
  • Any interaction and identifier data via separately integrated third-party scripts (e.g. analytics or marketing) only if you have previously consented via our consent banner

The technical provision and optimization of our website is based on Art. 6 para. 1 lit. f GDPR.

The storage or retrieval of information on your device for non-technically essential purposes is based on your consent according to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG, whereas technically necessary measures may be permitted without consent, § 25 para. 2 TDDDG. Consent can be revoked at any time.

The configuration and system data used serve exclusively for the function and SEO optimization of our website. They are not used for any other purposes. Non-essential technologies are only activated with your consent.

The processing and storage of Yoast configuration and content data occurs on our servers within the EU and is subject to the requirements of the GDPR. Yoast SEO is only used on our website. No personal data is passed on to third parties through the use of Yoast SEO. Any connections to update or license servers serve solely for technical updates.

Further information about Yoast SEO can be found at: https://www.newfold.com/privacy-center/privacy

Borlabs Cookie

This website uses Borlabs Cookie. The provider is Borlabs GmbH, Hamburger Str. 11, 22083 Hamburg, Germany.

Borlabs Cookie enables us to legally obtain, document, and ensure compliance with data protection obligations for consent to the use of cookies and similar technologies on our website. Consents for various categories of services (e.g. statistics, marketing, external media) are provided via a data protection-compliant banner and corresponding settings. With Borlabs Cookie, users can granularly decide which data processing operations they consent to and can manage or withdraw their consent at any time.

The following information is processed and stored when using the service:

  • Consent decision (approval or rejection for cookie categories and individual services)
  • Technical information (including, among others, IP address in shortened or pseudonymized form, time of consent, browser used, URL of the consent query)
  • Consent ID to associate the consent with a specific user, but without direct personal reference
  • Information on changes, withdrawals, or updates to the consent

The use of this service is based on your consent pursuant to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG, whereby certain technically necessary cookies may also be set without consent (§ 25 para. 2 TDDDG). Consent can be revoked at any time.

The cookies used to manage consent data are technically necessary so that consent decisions can be documented and implemented. They are not used for any other purposes.

The processing and storage of consent data by Borlabs Cookie takes place exclusively in Germany or the EU and is subject to the requirements of the GDPR. Borlabs Cookie is used exclusively on our website. Consent data is not passed on to third parties.

Further information about Borlabs Cookie can be found at: https://de.borlabs.io/datenschutz/

AddToAny Share Buttons

This website uses AddToAny Share Buttons. The provider is AddToAny LLC, 717 Market Street, San Francisco, CA 94103, USA.

AddToAny Share Buttons allows us to provide buttons for sharing content on social networks and other platforms, so users can easily recommend and share content from our website. In the default configuration, a connection to AddToAny’s servers is established as soon as the page loads, during which personal data is transmitted.

When using the service, the following information is processed and stored:

  • IP address of the website visitor as well as the time of page access
  • Information about the browser used, language, and operating system (so-called browser string), as well as typical browser information such as URL, title, and associated metadata of the accessed page
  • Requested URL on the domain and referring URL
  • Server log data used for server administration and general operation
  • HTTP cookies and browser cookies are used exclusively on the same domain. Optional user accounts may use strictly necessary session cookies; optional preferences may use preference cookies to save your preferred services
  • No unique user identifiers are used across different websites. Personal data is not used unless it is provided
  • Server log data is deleted within 30 days or less, and only aggregated usage data may be stored thereafter. In the case of a URL request, typical server log data may be shared with service providers and partners

Since the free standard version does not set cookies that would necessarily require consent in accordance with Art. 6 para. 1 lit. a GDPR, the temporary processing of the IP address and server logs for delivering the plugin’s resources can be based on the legitimate interest of the website operator pursuant to Art. 6 para. 1 sentence 1 lit. f GDPR. This legitimate interest lies in the technically flawless, appealing provision of the website and the increase in reach through easily accessible social sharing features. Furthermore, the use of this service is based on your consent according to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG, provided that non-essential cookies or technologies are used. The cookies set by AddToAny do not serve the operation of the website and therefore generally do not fall under the exception of § 25 para. 2 TDDDG. Consent can be withdrawn at any time.

The retention period for server log data is handled with great transparency by AddToAny. The company states that server log data is completely deleted within a maximum period of 30 days or less. After this period, only aggregated usage data remains, which can no longer be traced back to individuals and therefore falls outside the scope of the GDPR. According to AddToAny, server log data for static assets provided for sitewide use are not subject to any retention period at all. This restrictive approach complies with the data minimization principle under Art. 5 para. 1 lit. e GDPR. Otherwise, data is deleted as soon as it is no longer required for the fulfillment of the respective purpose and no statutory retention obligations stand in the way.

The cookies or identifiers used in connection with AddToAny Share Buttons serve exclusively for the functionality and display of the sharing buttons, are technically necessary, and are not used for any other purposes. Non-essential technologies are only used with your consent.

AddToAny is based in the USA. The data logged on the servers is thus, by design, transmitted to servers in the United States. A thorough review of the official certification lists for the EU-US Data Privacy Framework currently shows no explicit entry under the exact legal company name “AddToAny” or “AddToAny LLC.” Nevertheless, in its privacy policies and in the Frequently Asked Questions, the company states that it is by default compliant with the GDPR and the California Consumer Privacy Act.

For more information about AddToAny Share Buttons, please visit: https://www.addtoany.com/privacy

Google Analytics

Provided that you have given your consent, Google Analytics 4, a web analytics service provided by Google LLC, is used on this website. For users in the EU, EEA, and Switzerland, the responsible entity is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).

Google Analytics uses cookies that enable an analysis of your use of our website. The information collected by the cookies about your use of this website is usually transmitted to and stored on a Google server in the USA.

With Google Analytics 4, IP anonymization is enabled by default. Due to IP anonymization, your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. According to Google, the IP address transmitted by your browser within the scope of Google Analytics is not merged with other Google data.

During your website visit, your user behavior is recorded in the form of events. Events can include:

  • Page views
  • First-time visit to the website
  • Session start
  • Visited web pages
  • Your click path, interaction with the website
  • Scrolls, whenever a user scrolls to the end of the page (90%)
  • Clicks on external links
  • Internal search queries
  • Interaction with videos
  • File downloads
  • Viewed or clicked advertisements
  • Language setting

In addition, the following is collected:

  • Your approximate location (region)
  • Date and time of visit
  • Your IP address in shortened form
  • Technical information about your browser and the devices you use (e.g. language setting, screen resolution)
  • Your internet service provider
  • The referrer URL, i.e. the website or the advertising medium from which you arrived at this website

On behalf of the operator of this website, Google will use this information to analyze your pseudonymous use of the website and to compile reports on website activity. The reports provided by Google Analytics serve to analyze the performance of our website and the success of our marketing campaigns.

Recipients of the data are or may be:

  • Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (as processor pursuant to Art. 28 GDPR)
  • Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA
  • Alphabet Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA

For the USA, the European Commission adopted its adequacy decision on July 10, 2023. Google LLC is certified under the EU-US Privacy Framework.

The data we send and link with cookies will be automatically deleted after 14 months. The maximum lifetime of Google Analytics cookies is 2 years. The deletion of data reaching the end of its storage period takes place automatically once a month.

The legal basis for this data processing is your consent pursuant to Art. 6 para. 1 sentence 1 lit. a GDPR and § 25 para. 1 sentence 1 TDDDG.

You can revoke your consent at any time with effect for the future by accessing the cookie settings and changing your selection there. The legality of the processing carried out on the basis of the consent until the revocation remains unaffected.

You can also prevent the storage of cookies from the outset by configuring your browser software accordingly. However, if you configure your browser to reject all cookies, this may lead to restrictions in the functionalities on this and other websites. Furthermore, you can prevent the collection of data generated by the cookie and related to your use of the website, including your IP address, to Google, as well as the processing of this data by Google, by not giving your consent to the setting of the cookie or by downloading and installing the browser add-on to disable Google Analytics (https://tools.google.com/dlpage/gaoptout?hl=de).

For more information on the Terms of Use for Google Analytics and on data protection at Google, please visit https://marketingplatform.google.com/about/analytics/terms/de/ and https://policies.google.com/?hl=de.

Google Ads Conversion Tracking

Our website uses Google Ads Conversion Tracking, an analysis service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). With the help of Google Ads Conversion Tracking, we can optimize the effectiveness of our advertising campaigns on Google and track whether users have accessed our website via a Google ad and what actions they have performed there, such as purchases or registrations.

If you click on one of our ads on Google, a cookie for conversion tracking will be stored on your device. This cookie does not serve personal identification. However, it enables Google and us to recognize that you have clicked on an ad and have been redirected to our website. Each Google Ads customer receives a different cookie, so tracking across the websites of different Ads customers is not possible.

The information generated by the cookie about your use of our website, including your IP address, is usually transmitted to a Google server in the USA and stored there. Google uses this information to create conversion statistics for us. We do not receive any information that can personally identify users.

The use of Google Ads Conversion Tracking is for the purpose of measuring and optimizing the success of our advertising activities. The legal basis for data processing is your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR and § 25 para. 1 sentence 1 TDDDG. This consent is granted by agreeing to the use of cookies in our cookie banner.

Without your consent, we will not conduct conversion tracking.

The collected data will be stored as long as necessary to fulfill the purpose for which it was collected. If the processing is based on your consent, this data will be deleted after revocation unless mandatory statutory retention periods prevent this.

For the USA, the European Commission adopted its adequacy decision on July 10, 2023. Google LLC and Alphabet Inc. are certified under the EU-US Privacy Framework.

You can revoke your consent at any time with effect for the future by accessing the cookie settings and changing your selection there. The legality of the processing carried out on the basis of the consent until the revocation remains unaffected.

For more information about Google Ads Conversion Tracking and Google’s privacy policy, please visit: https://policies.google.com/privacy

Meta Conversion API

Our website uses the Meta Conversion API, provided by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. With this tool, we record certain interactions on our website and send this data directly to Meta to measure the effectiveness of our advertisements and to optimize our advertising campaigns.

Scope of Data Processing

Via the Meta Conversion API, personal data such as your IP address, usage data, and possibly further interactions on our website are transmitted to Meta. This data can be linked to your Facebook account if you have such an account and are logged in.

Purpose and Legal Basis

Processing is carried out for the purpose of improving our advertisements on the basis of your consent pursuant to Art. 6 para. 1 sentence 1 lit. a GDPR and § 25 para. 1 TDDDG, which you have provided via our cookie banner.

Without consent, the Meta Conversion API will not be used.

Data Transfer to Third Countries

Meta Platforms Ireland Limited may also transfer data to the USA to Meta Platforms, Inc. Meta Platforms, Inc. is an active participant in the EU-US Data Privacy Framework, which regulates the proper and secure transfer of personal data of EU citizens to the USA.

For more information about the collection and use of your data by Meta as well as your rights and options to protect your privacy, please refer to the Facebook privacy policy: https://www.facebook.com/privacy/explanation

Right of Withdrawal

You can revoke your consent at any time with effect for the future by opening the cookie settings and changing your selection. You are also welcome to send us an email. The legality of the processing carried out based on the consent until the time of revocation remains unaffected.

Meta Pixel

This website uses the visitor action pixel from Meta for conversion measurement. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Meta, the collected data may also be transferred to the USA and other third countries.

The Meta Pixel allows the tracking of the behavior of website visitors after they have been redirected to the provider’s website by clicking on an advertisement. This enables the effectiveness of advertisements to be evaluated for statistical and market research purposes and allows future advertising measures to be optimized.

The data collected is anonymous for us as operators of this website. We cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Meta.

Before the Meta Pixel is activated, the appropriate consent is requested. If consent has been given, processing takes place exclusively on the basis of Art. 6 para. 1 sentence 1 lit. a GDPR. Consent can be revoked at any time.

You can also deactivate the remarketing function “Custom Audiences” in the ad settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be logged in to Facebook.

If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/

SalesViewer

This website uses SalesViewer. The provider is SalesViewer GmbH, Universitätsstraße 60, 44789 Bochum, Germany.

SalesViewer enables us to identify companies and organizations visiting our website and to create detailed profiles of potential business customers based on this information. The goal is to generate new leads in the B2B sector, analyze marketing activities, and specifically manage sales campaigns. SalesViewer uses tracking codes and, if applicable, cookies for this purpose, which are only activated after you have given your consent.

When using the service, the following information is processed and stored:

  • Company data identified by SalesViewer based on the website visit (e.g., company name, industry, location, company size) to create a detailed prospect profile
  • Interaction data that records user behavior on our website (e.g., pages visited, length of stay, actions performed such as PDF downloads or form interactions)
  • Marketing data that shows through which keywords, campaigns, or sources users reached our website

The collected information may contain sensitive data such as the user’s IP address.

The processing of your data by SalesViewer for analysis and marketing purposes is based on your consent pursuant to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG or the general balancing of interests clause Art. 6 para. 1 lit. f GDPR. The marketing, market research, and optimization purposes pursued by the website operator represent legitimate interests within the meaning of Art. 6 para. 1 lit. f GDPR.

Unless a more specific storage period has been specified within this privacy policy, your personal data will remain with SalesViewer until the purpose for data processing no longer applies. If you assert a legitimate request for erasure or revoke your consent to data processing, your data will be deleted provided that no other legally permissible reasons for storing your personal data exist (e.g., tax or commercial retention periods). In the latter case, your data will be deleted after these reasons cease to apply.

We have concluded a contract for order processing (processing agreement) with SalesViewer in accordance with Art. 28 GDPR. This ensures that SalesViewer processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

If data processing is based on Art. 6 para. 1 lit. e or f GDPR, you have the right at any time, for reasons arising from your particular situation, to object to the processing of your personal data. If you object, we will no longer process your affected personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights, and freedoms or the processing serves the assertion, exercise, or defense of legal claims (objection pursuant to Art. 21 para. 1 GDPR).

If your personal data is processed for the purpose of direct marketing, you have the right to object at any time to the processing of your personal data for such marketing purposes. If you object, your personal data will no longer be used for direct marketing purposes thereafter (objection according to Art. 21(2) GDPR).

SalesViewer GmbH is headquartered in Germany and therefore within the European Economic Area (EEA). There is no transfer of personal data to third countries outside the EEA. Data processing thus takes place entirely within the scope of the GDPR.

For more information about SalesViewer, please visit: https://www.salesviewer.com/datenschutz/

HubSpot

This website uses HubSpot. The provider is HubSpot, Inc., 25 First Street, Cambridge, MA 02141, USA, with its European office at HubSpot European Headquarters, Ground Floor, Two Dockland Central, Guild Street, Dublin 1, Ireland.

HubSpot is an integrated software platform for customer relationship management (CRM), marketing, sales, and customer service. We use HubSpot to manage our customer relationships, provide forms on our website (including online appointment booking), manage email communications, analyze user behavior on our website, and optimize our offerings. When booking an appointment via a HubSpot form, the information you enter is transmitted to HubSpot, processed there, and stored in our CRM system.

The following information is processed and stored when using the service:

  • Account data you provide when contacting us, booking appointments, or registering (e.g. name, email address, phone number, company, position, preferred appointment time, subject or purpose of the appointment)
  • Interaction data that records your usage behavior on our website (e.g. visited pages, length of stay, access time, actions performed such as form submissions, click behavior)
  • Technical and log data generated during website visits (e.g. IP address, browser or device used, operating system, referrer URL, server or error logs)
  • Cookie data and online identifiers collected by HubSpot via the tracking code to recognize website visitors, create user profiles, and analyze marketing activities
  • Communication data generated in the course of email communication via HubSpot (e.g. open rates, click behavior in emails, access time)
  • Marketing data showing which keywords, campaigns, or sources users used to reach our website

The processing of your data in connection with booking appointments and contacting us via HubSpot forms is carried out for the implementation of pre-contractual measures or fulfillment of a contract pursuant to Art. 6(1)(b) GDPR, provided your inquiry is related to initiating or executing a contractual relationship. If we use HubSpot for analysis, marketing, and optimization purposes and this involves the use of non-essential cookies and tracking technologies, processing is based on your consent according to Art. 6(1)(a) GDPR and § 25(1) TDDDG. Consent can be revoked at any time. If we have a legitimate interest in managing our customer relationships, improving our services, or technically operating our website, processing is carried out on the basis of Art. 6(1)(f) GDPR, whereby strictly necessary measures may be taken without consent, § 25(2) TDDDG.

Unless a more specific storage period is stated in this privacy policy, your personal data will remain with us until the purpose for data processing no longer applies. If you make a valid request for deletion or revoke your consent to data processing, your data will be deleted, provided we have no other legally permissible grounds for retaining your personal data (e.g. retention periods under tax or commercial law). In the latter case, deletion will occur once these reasons cease to apply.

HubSpot, Inc. is based in the USA. The transfer of personal data to the USA is based on the EU-US Data Privacy Framework and additionally on the EU Commission’s Standard Contractual Clauses. HubSpot has committed itself to compliance with privacy principles under the EU-US Data Privacy Framework and remains liable when passing on data to third parties, provided such data is processed in a manner inconsistent with the principles of the data privacy framework.

For more information about HubSpot, please visit: https://legal.hubspot.com/de/privacy-policy

d. Data Minimization & Privacy-by-Design

It is ensured that only the data necessary for the stated purposes is processed. Default settings are chosen to be privacy-friendly. Non-essential processing requires active consent.

e. Storage Duration

Your personal data will be deleted as soon as it is no longer required for the purposes for which it was collected. Another criterion for how long personal data is stored is the respective statutory retention period. After this period ends, the relevant data is routinely deleted.

f. Data Transfer

Data collected via the website is not transferred to third parties, except in the cases specified. If data is transferred beyond this, for example, in the context of fulfilling a contract, we will provide separate information.

5. Rights of Data Subjects

You are welcome to contact us at any time to exercise your rights.

Many data processing operations are only possible with your explicit consent. You may revoke consent you have already given at any time. An informal email notification to us is sufficient for this. The lawfulness of the processing carried out up to the revocation remains unaffected by the revocation.

b. Right to object to data processing

If data processing is based on Art. 6(1) sentence 1 lit. f GDPR, you have the right at any time to object, on grounds relating to your particular situation, to the processing of your personal data.

If you object, we will no longer process your affected personal data unless this is necessary for the establishment, exercise, or defense of legal claims or we can demonstrate compelling legitimate grounds for the processing which override your interests, rights, and freedoms.

If processing is carried out for direct marketing purposes, you also have the right at any time to object to this processing.

c. Right to Restriction of Processing

You have the right to request the restriction of the processing of your personal data. The right to restriction of processing applies in the following cases:

  • If you dispute the accuracy of your personal data stored with us, we usually need time to verify this. For the duration of the review, you have the right to request the restriction of the processing of your personal data.
  • If the processing of your personal data was or is unlawful, you may request the restriction of data processing instead of deletion.
  • If we no longer need your personal data, but you require it for the exercise, defense, or assertion of legal claims, you have the right to request the restriction of the processing of your personal data instead of deletion.
  • If you have objected in accordance with Art. 21 para. 1 GDPR, a balance must be struck between your interests and ours. As long as it has not yet been determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, these data—apart from being stored—may only be processed with your consent, or for the assertion, exercise, or defense of legal claims, or for the protection of the rights of another natural or legal person, or for reasons of important public interest of the European Union or a member state.

d. Right to Information, Erasure, and Rectification

Within the framework of the applicable legal provisions, you have the right at any time to free information about your stored personal data, their origin and recipients, and the purpose of the data processing and, if applicable, a right to rectification or erasure of these data. For this purpose and for further questions on the subject of personal data, you can contact us at any time at the address given in the imprint.

e. Right to Data Portability

You have the right to have data that we process automatically based on your consent or in fulfillment of a contract handed over to you or to a third party in a standard, machine-readable format. If you request the direct transfer of the data to another controller, this will only take place to the extent that it is technically feasible.

f. Right to Complain to the Competent Supervisory Authority

In the case of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the member state of their habitual residence, place of work, or the location of the alleged infringement. The right to complain exists without prejudice to other administrative or judicial remedies.

6. Updating and Changes to This Privacy Policy

We reserve the right to adapt this privacy policy in order to reflect changes to our services or changes in the law. Please refer to the current version when you visit.

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