Amazon
Deal Events
April 2026
Prime Day 2026 Expected to Last 4 Days at the End of June
According to rumors, Prime Day 2026 will once again run for 4 days and is expected to take place from June 23 to June 26.
April 2026
NEW
Amazon
Policies & Compliance
April 2026
Amazon Seller Assistant Checks Review Sharing Eligibility
Amazon now only shares reviews between similar product variations. Use Seller Assistant to verify eligibility.
April 2026
NEW
Amazon
Tools & Features
April 2026
Review Virtual Multipacks by April 26
Virtual multipacks must be reviewed by April 26, 2026. Sales begin April 27, 2026.
April 2026
NEW
Amazon
Logistics & Shipping
April 2026
Amazon Launches Multi-Channel App for Shopify
Amazon now offers its Multi-Channel Fulfillment app for Shopify in Europe, Japan, and Canada.
April 2026
NEW
Amazon
Policies & Compliance
April 2026
No Broad Changes to Amazon Ads Payment Options
Amazon announces that there are no changes to payment methods.
April 2026
NEW
Amazon
Logistics & Shipping
April 2026
Amazon Discontinues FBA Prep and Labeling Service
Amazon will discontinue its Prep and Labeling Service starting July 2026. Sellers will now need to adjust their logistics processes.
April 2026
NEW
Amazon
Policies & Compliance
April 2026
Amazon Updates VAT Calculation for 2026
Starting June 1, VAT will be calculated at the shipment level to comply with EU regulations.
April 2026
NEW
Amazon
Deal Events
April 2026
New Prime Day Fees 2026
Amazon adjusts fees and requirements for Prime Day 2026.
April 2026
NEW
Amazon
Preise & Gebühren
April 2026
New Fee Structure for Amazon Returns in 2026
Starting May 1, 2026, Amazon will change its fee calculation for returns and disposals.
March 2026
Shein
Internationalisierung
March 2026
Shein launches marketplace for local retailers
Shein launches marketplace for local retailers in Germany.
March 2026
Otto
Tools & Features
March 2026
Otto integrates AI assistant Google Gemini
OTTO now integrates Google Gemini AI into its app for personalized shopping advice.
March 2026
Shop Apotheke
Tools & Features
March 2026
Shop Apotheke rebrands as Redcare
Shop Apotheke is now officially rebranding as Redcare.
March 2026
Amazon
Logistics & Shipping
March 2026
Amazon Introduces Fuel Surcharge in 2026
Starting April 2026, Amazon will apply a 1.5% fuel surcharge to FBA shipping fees in Europe.
February 2026
Amazon
Preise & Gebühren
February 2026
Adjustment of the Digital Services Fee
Starting March 20, 2026, foreign sellers in FR, IT, and ES will be charged a 3% DST surcharge on sales and FBA fees.
February 2026
Amazon
Preise & Gebühren
February 2026
Packaging Dimensions Update
Starting April 30, sellers outside Germany must also provide certified FBA packaging dimensions for German stores.
February 2026
Amazon
Logistics & Shipping
February 2026
Optimization of Business Hours Deliveries
A new monitor tracks the delivery rate to B2B customers during business hours, with a recommended target of at least 90%.
February 2026
Amazon
Content & SEO
February 2026
Shoppable Collections Beta-Ende
Die Shoppable Collections Beta endet am 27.02.2026, beliebteste Funktionen fließen in die Brand Story ein.
February 2026
Amazon
Policies & Compliance
February 2026
New Amazon Dashboard for Returns
The new returns dashboard provides ASIN-level return analytics, trends, and actionable recommendations for sellers.
February 2026
eBay
Preise & Gebühren
February 2026
eBay erhöht Gebühren für Händler ab 12.02.2026
eBay passt ab Mitte Februar Gebühren für Händler an. Provisionen steigen, neue Tools sollen den Mehrwert ausgleichen.
February 2026
Amazon
Preise & Gebühren
February 2026
Bundeskartellamt stoppt Amazon-Preiskontrolle
Das Bundeskartellamt untersagt Amazons automatische Preiskontrolle: Drittanbieter dürfen ihre Preise wieder frei gestalt
January 2026
Amazon
Policies & Compliance
January 2026
Amazon Changes Review Strategy in 2026
Starting February 12, 2026, reviews will only be shared for variations with minor differences. Transition period until May 31, 2026.
December 2025
Amazon
Policies & Compliance
December 2025
XRechnung for Germany Starting 2025
Starting December 15, 2025, Amazon will introduce XRechnung for B2B transactions in Germany, two years ahead of the legal requirement.
December 2025
eBay
Tools & Features
December 2025
eBay startet Live Shopping Erlebnis
eBay Live ermöglicht Käufern den Kauf in Echtzeit und das direkte Interagieren mit Verkäufern, ähnlich wie beim TV-Shopp
December 2025
Otto
Preise & Gebühren
December 2025
New Preferred Delivery Date Option for Large Home Appliances at OTTO
OTTO now offers a new free delivery option that lets customers choose their preferred delivery date for large appliances during checkout.
December 2025
Amazon
Performance Marketing
December 2025
Neues Videoformat für Sponsored Products
Amazon stellt auf der Unboxed 2025 ein neues Videoformat für Sponsored Products vor: 2 bis 5 Clips pro Anzeige möglich.
December 2025
Amazon
Preise & Gebühren
December 2025
Amazon to Lower Selling Fees in 2026
Starting late 2025, Amazon will reduce selling fees for low-priced items, but storage and return fees will increase.
December 2025
Amazon
Preise & Gebühren
December 2025
Virtual Product Bundles in Deutschland freigeschaltet
Ab 16.12.2025 können Brand Owner in Europa bis zu 25 FBA-ASINs als virtuelle Bundles ohne Vorverpackung zusammenstellen.
December 2025
Amazon
Policies & Compliance
December 2025
Amazon Introduces Custom Holidays
Sellers can now set custom holidays in Seller Central for more accurate delivery times.
December 2025
Amazon
Logistics & Shipping
December 2025
Ende vermischter Lagerbestand 2026
Ab 31.03.2026 endet vermischter Lagerbestand: Wiederverkäufer brauchen für alle Herstellerbarcodes ein Amazon-Etikett.
November 2025
Amazon
Logistics & Shipping
November 2025
Amazon Eases Prime Requirements for Christmas
Adjusted Prime requirements will apply for Christmas 2025: 25% delivery within 2 days, 65% within 4 days, and 92% on time.
November 2025
Amazon
Tools & Features
November 2025
Amazon’s New Consulting AI ‘Help Me Decide’ Assists with Product Selection
Amazon is launching the AI feature Help Me Decide in the US, providing shoppers with personalized product recommendations.
November 2025
Amazon
Logistics & Shipping
November 2025
Amazon Changes Processing Times in the US & UK Without Consent
Amazon is reducing the standard processing time to 1 day. Starting October 2025, selected sellers will be switched to same-day processing.
November 2025
Amazon
Internationalisierung
November 2025
Amazon streicht 14.000 Stellen weltweit
Amazon baut weltweit rund 14.000 Stellen ab, vor allem in Verwaltung und Homeoffice als Teil von Jassys Effizienzstrateg
November 2025
OnBuy
Tools & Features
November 2025
OnBuy expands into 20 EU countries
OnBuy is expanding into 20 European countries, aiming to position itself as a reliable alternative to established marketplaces.
November 2025
Amazon
Performance Marketing
November 2025
Erweiterte Platzierungskontrolle für Amazon Sponsored-Brands
Sponsored Brands erlauben jetzt separate Gebotsanpassungen für Top-of-Search und Rest-of-Search zur Budgetsteuerung.
November 2025
Amazon
Policies & Compliance
November 2025
Amazon Extends Holiday Return Period for 2025
Extended holiday return window: Purchases made between 11/01 and 12/25/2025 can be returned until 01/31/2026.
November 2025
Amazon
Preise & Gebühren
November 2025
Amazon reduziert Coupon-Gebühren
Ab 05.11.2025 sinkt die variable Coupon-Gebühr in Deutschland von 1,5 % auf 0,75 %, gedeckelt bei 300 € pro Coupon.
November 2025
Amazon
Logistics & Shipping
November 2025
Amazon Adjusts Carton Length for FBA Shipments
Amazon is reducing the maximum carton length for FBA multi-parcel shipments in DE, FR, IT, ES, and UK to 63.5 cm.
November 2025
Amazon
Policies & Compliance
November 2025
New Attribute Requirements for Jewelry
New jewelry listings must be classified as fine jewelry or fashion jewelry, otherwise they will be hidden.
November 2025
Amazon
Logistics & Shipping
November 2025
FBM Ship+ erleichtert Importgeschäfte aus China
FBM Ship+ ermöglicht chinesischen Händlern schnellere Lieferungen nach Europa und verschärft den Wettbewerb.
November 2025
Amazon
Policies & Compliance
November 2025
Neue Vorgaben für Batterieprodukte
Ab 01.01.2026 dürfen Lithium-Ionen-Batterien in Luftfrachtprodukten max. 30 % Ladezustand haben, Daten bis Ende 2025.
November 2025
Amazon
Tools & Features
November 2025
New Customer Service Insights
The metrics dashboard in the Feedback Manager displays contact rate and dissatisfaction rate without impacting your rating.
November 2025
Amazon
Content & SEO
November 2025
New Copy Feature in Image Manager
The Image Manager now allows you to copy images to sibling variants. Subsequent updates will not be synchronized.
October 2025
Amazon
Performance Marketing
October 2025
Amazon Integrates AMC Directly into Ads Console – Greater Transparency for Advertisers
Advertisers can now access the Amazon Marketing Cloud directly from the Ads Console, without having to go through the DSP.
October 2025
Amazon
Preise & Gebühren
October 2025
Amazon Business Discount on Selling Fees
Starting October 1, 2025, Amazon will offer a discount on selling fees for B2B orders of €1,000 or more with B2B pricing.
October 2025
Amazon
Preise & Gebühren
October 2025
New Amazon Shipping Fees Starting in October
Starting October 15, FBA fees without dimensional weight will apply to additional categories, and new parcel size tiers will be introduced.
October 2025
Temu
Tools & Features
October 2025
Temu erreicht 115 Millionen Nutzer weltweit
Temu hat laut DSA-Bericht für H1 2025 die Marke von 115 Millionen Nutzern geknackt und informiert über Sicherheitsmaßnah
October 2025
Otto
Performance Marketing
October 2025
Otto Launches Keyword Targeting for Sponsored Product Ads
Otto Advertising introduces keyword targeting for its Sponsored Product Ads, enabling more precise visibility on the platform.
October 2025
Media Markt
Tools & Features
October 2025
JD.com acquires Ceconomy for €2.2 billion
JD.com acquires Ceconomy for 2.2 billion euros, making MediaMarkt the entry point for Chinese brands into Europe
October 2025
Otto
Internationalisierung
October 2025
OTTO zieht sich aus Niederlanden zurück
Nach über 40 Jahren stellt die Otto Group ihr Geschäft in den Niederlanden ein, da kein profitables Marktplatzmodell gel
October 2025
Amazon
Content & SEO
October 2025
Mehr Transparenz im Bild-Manager
Der Bild-Manager zeigt jetzt an, ob Produktbilder vom eigenen Konto oder von anderen Sellern stammen.
October 2025
Amazon
Logistics & Shipping
October 2025
Amazon ermöglicht Teilrückerstattungen
Seller können jetzt für FBA-Retouren Teilerstattungen ohne physische Rücksendung festlegen, verfügbar in 6 Märkten.
October 2025
Amazon
Policies & Compliance
October 2025
Neue ERN-Anforderung für Seller in Spanien
Ab Oktober 2025 müssen Seller in Spanien ihre ERN-Nummern für die Herstellerverantwortung im Dashboard einreichen.
October 2025
Amazon
Preise & Gebühren
October 2025
Business Fee Discount for Fulfillment by Amazon
Starting September 24, 2025, sellers offering B2B price advantages of at least 3% will receive a discount on their FBA shipping fees.
October 2025
Amazon
Content & SEO
October 2025
Amazon Shoppable Sammlungen
Shoppable Collections ersetzen die Brand Story mit Videosupport, flexiblen Layouts und Preisanzeige in den Kacheln.
September 2025
Amazon
Content & SEO
September 2025
Amazon Brand Registry Update
In der Brand Registry können Markeninhaber jetzt verknüpfte Vendor-Konten direkt verwalten, hinzufügen oder entfernen.
September 2025
Amazon
Tools & Features
September 2025
Amazon Spendenprogramm in Deutschland gestartet
Amazon startet FBA-Spendenprogramm in Deutschland: Unverkaufte Neuware lässt sich direkt an gemeinnützige Orgs spenden.
August 2025
Amazon
Performance Marketing
August 2025
Amazon Tests “Sponsored” Placements in Rufus Chat
Amazon is testing sponsored products within Rufus chat conversations. Dedicated booking options are not yet available, and the EU launch date is still to be determined.
August 2025
Amazon
Policies & Compliance
August 2025
EU Deforestation Regulation: New Requirements Starting December 30, 2025
Starting at the end of 2025, the EUDR will require sellers to provide origin and geolocation data for products such as coffee, cocoa, and timber.
August 2025
Amazon
Preise & Gebühren
August 2025
Amazon Allows Deposit Amounts to Be Added
Sellers can now display deposit amounts directly on their product listings, giving customers full transparency at checkout.
August 2025
Amazon
Logistics & Shipping
August 2025
Amazon Business aktualisiert AGB für Gesamtanbieterprogramm zum 31.07.2025
Ab 31.07.2025 benötigen Teilnehmer am Amazon Business Gesamtanbieterprogramm je Versandadresse eine gültige USt-ID.
August 2025
Amazon
Policies & Compliance
August 2025
Amazon vereinfacht Verkäuferbewertungen ab August 2025
Ab 04. August können Seller schneller bewertet werden, beleidigende Rezensionen werden automatisch entfernt.
August 2025
Amazon
Logistics & Shipping
August 2025
New FBA Shipping Option: Pallet Boxes for Inventory Shipments
Amazon warehouses in Europe now accept pallet boxes as an FBA shipping option in addition to stretch wrap, up to 120 cm high.
August 2025
Amazon
Preise & Gebühren
August 2025
Neue Amazon Versicherungspflichten für Seller in EU & UK
Seller ab 5.000 EUR Monatsumsatz in der EU brauchen eine Betriebshaftpflichtversicherung, sonst droht Haftung.
August 2025
Amazon
Logistics & Shipping
August 2025
New Prime by Seller Criteria Effective September 2025
Starting September 15, 2025, stricter Prime delivery requirements will apply: 10% of orders in Germany must be delivered within 1 day.
August 2025
Amazon
Preise & Gebühren
August 2025
New Rules for Amazon Discount Promotions Starting September 2025
Starting September 2, 2025, a minimum purchase of 2 items will be required to receive percentage-based discounts without a code.
August 2025
Amazon
Logistics & Shipping
August 2025
New FBA Shipping Fee for the 2025 Holiday Season
From October 15, 2025 to January 14, 2026, Amazon will apply an average FBA peak surcharge of €0.19 per item.
August 2025
Amazon
Preise & Gebühren
August 2025
New Amazon Fee Categories Starting October 2025
Starting October 1, 2025, Amazon will introduce 11 new fee categories in 10 EU countries. Products will be automatically reassigned to the new categories.
July 2025
Amazon
Logistics & Shipping
July 2025
FBA-Gebühren: Zertifizierte Artikelmaße ab August verpflichtend
Ab 01.08.2025 müssen Seller mit DE-Adresse zertifizierte FBA-Verpackungsmaße hinterlegen, sonst rechnet Amazon selbst.
July 2025
Amazon
Policies & Compliance
July 2025
Neue Rückgaberegeln für internationale Verkäufe ab 11. August 2025
Ab 11. August gilt bei FBM-Bestellungen über 25 €: Keine Rückgabeoption binnen 3 Tagen bedeutet automatische Erstattung.
July 2025
Amazon
Logistics & Shipping
July 2025
WRO5: New shipping address in Hoyerswerda as of June 23, 2025
Starting June 23, 2025, inbound deliveries for Amazon WRO5 will be processed via the SLAM warehouse in Hoyerswerda. Be sure to book your slot in advance!
June 2025
Amazon
Logistics & Shipping
June 2025
DHL führt Peak-Zuschläge für Geschäftskunden ein – ab 1. November 2025
DHL erhebt ab 01.11.2025 einen Peak-Zuschlag von 19 Cent pro Paket, in der Black und Cyber Week kommen 50 Cent obendrauf
June 2025
Amazon
Content & SEO
June 2025
New Two-Part Product Titles on Amazon Starting Q2/Q3 2025 in the US
Amazon plans to introduce two-part product titles for improved mobile display. Launch in the US scheduled for Q2/Q3 2025, with Germany to follow
June 2025
Amazon
Tools & Features
June 2025
New Amazon Tool in the US: AI-Powered Brand Name Generator Now Available
Amazon offers sellers in the US a free AI brand name generator with automatic trademark protection check
June 2025
Amazon
Policies & Compliance
June 2025
New GPSR Requirements & Consequences for Non-Compliance Now in Effect
Amazon tightens GPSR: Incomplete product safety data may result in offer deactivation within 24 hours.
June 2025
Amazon
Policies & Compliance
June 2025
Amazon.de & Amazon.it: Return Window Shortened in Multiple Categories Starting June 23
Starting June 23, 2025, categories such as Books and Toys will have a 14-day return window instead of 30 days.
June 2025
Amazon
Tools & Features
June 2025
Brand Analytics in the US: Demographic Data Now Available at ASIN Level – Starting June 2025
Brand Analytics now provides demographic buyer data at the ASIN level for sellers and vendors in the US.
May 2025
Amazon
Policies & Compliance
May 2025
„Häufig zurückgegebener Artikel“- Amazon Badge zentral einsehbar
Der Badge für häufig zurückgegebene Artikel ist jetzt zentral in Seller Central unter Kundenzufriedenheit einsehbar.
May 2025
Amazon
Content & SEO
May 2025
Amazon Brand Store optimieren: Produktselektor mit Bildoptionen
Der Amazon-Produktselektor erlaubt nun auch in der kostenlosen Version das Einbinden von Bildern für bessere Nutzerführu
May 2025
Amazon
Logistics & Shipping
May 2025
New Amazon Shipping Rates for FBM Returns Starting 05/05/2025
Starting 05/05/2025, FBM return labels will cost €6.30 net with DHL and €4.00 net with DPD. Use will be considered as automatic acceptance
May 2025
Amazon
Policies & Compliance
May 2025
Amazon Vine: Neue Regeln bei Varianten-Merges ab 14.04.2025
Vine-Bewertungen können ab 14.04.2025 bei Varianten-Merges nicht mehr gestapelt werden, es zählt nur noch das höchste Ti
May 2025
Amazon
Preise & Gebühren
May 2025
Changes to Shipping Fees for Apparel, Accessories, Backpacks, and Handbags Effective May 15, 2025
Starting May 15, 2025, Amazon will calculate FBA fees for apparel and bags based solely on package dimensions and unit weight.
May 2025
Amazon
Tools & Features
May 2025
USA: Neue Kaufoption über Amazon “Buy for Me” ab Mai 2025
Amazon testet in der US-App Buy for Me: Eine KI bestellt Produkte direkt im Marken-Webshop, auch ohne Amazon-Listing.
April 2025
Amazon
Logistics & Shipping
April 2025
Transport Partner Program: Fee Changes for EU Shipping Starting May 1, 2025
Starting May 1, 2025, Amazon will reduce fees in the Transport Partner Program by an average of 8%. German parcels will benefit especially.
April 2025
Amazon
Logistics & Shipping
April 2025
FBA-Altbestandsentfernung ab 4. April 2025
Ab 04.04.2025 entfernt Amazon Lagerbestände über 270 Tage automatisch. Händler sollten bis 03.04. eine Entscheidung tref
April 2025
Amazon
Performance Marketing
April 2025
Amazon Makes AMC Features Free – Starting March 25 & June 2, 2025
Starting in March 2025, Amazon will offer additional AMC features at no cost, including an AI-powered SQL generator that requires no programming knowledge.
March 2025
Amazon
Logistics & Shipping
March 2025
Automatische Entsorgung von nicht verkaufbaren FBA Bestand ab 9. Juni 2025
Ab 09.06.2025 entsorgt Amazon nicht verkaufbaren Rücklauf nach 23 Tagen automatisch. Alternativen lassen sich einstellen
March 2025
Amazon
Logistics & Shipping
March 2025
Pan-European FBA: Offer Required in the Netherlands Starting June 25
As of June 25, 2025, the Netherlands will become the fifth mandatory country for Pan-EU. New products must also be listed there.
March 2025
Amazon
Preise & Gebühren
March 2025
More Flexible Deal and Coupon Fees Starting June 2, 2025
Beginning June 2, 2025, a new fee structure for deals will apply, offering flexible durations from 1 to 14 days and lower fixed fees.
August 2024
Amazon
Logistics & Shipping
August 2024
Amazon Ends Call of Stock (CoS)
Amazon will discontinue the Call of Stock program as of August 1, 2024. Sellers will need new inventory and tax solutions for the transition.
