Amazon Wiki

Here you will find the most important terms related to Amazon business, simply explained!

A+ Content (Basic)

Optimize conversions and strengthen your brand with visual content

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Brand Story

Increase brand loyalty through emotional storytelling

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Buy Box

Shopping cart field for a faster checkout process

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Contribution Margin vs. Net PPM

Understanding Amazon’s internal profitability perspective

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CRaP-Listing

When Amazon doesn’t make money from your product

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Sponsored Brands

Brand visibility and custom creative ads on Amazon

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