Amazon’s AR feature “View in Your Room” allows your customers to virtually place products in their own environment—even before they buy. Here you’ll learn how to activate this feature for your product, what requirements you need to meet, and how you can use it to increase conversions and reduce returns.
What is the “View in Your Room” feature?
With Amazon’s AR feature, you can enable your customers to virtually place your product in their homes using their smartphone camera—this has been proven to boost conversion rates and reduce returns.
With the augmented reality feature “View in Your Room”, you can allow select products to be visualized directly in your customers’ environment. Using the smartphone camera, the product is digitally displayed in the room so potential buyers can see, for example, how a piece of furniture fits into their living room or if a decorative item matches their decor.
The feature is especially suitable for the following product categories: furniture and home accessories (e.g. tables, chairs, lamps, rugs), decorative items (e.g. picture frames, mirrors, vases), electronic devices (e.g. TVs, kitchen appliances), as well as suitcases and bags for size checking.
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Benefits for you as a seller
The integration of augmented reality into your sales process brings several tangible advantages.
- Higher conversion rate: Customers who can realistically view a product in their own environment are more likely to buy it.
- Fewer returns: AR helps to avoid incorrect purchases, as you can check the correct size and appearance before buying.
- Stronger customer loyalty: The interactive shopping experience creates a modern and innovative retail experience.
- Competitive advantage: Sellers who use AR stand out from the competition and can present their products more attractively.
Requirements for use
Not every product can automatically be equipped with the AR feature. Amazon has certain criteria that you must meet.
- Enrollment in Amazon Brand Registry: The AR feature is usually only available to registered brands.
- Eligible product categories: Currently, Amazon only supports AR for specific categories, particularly home furnishings. For clothing, shoes, or glasses, the feature is not available, for example.
- High-quality 3D models: Amazon requires a realistic 3D representation of your product in order to display it in augmented reality.
- Technical requirements: High-resolution product images (at least 1,000 × 1,000 pixels), 3D models in .glb or .usdz format, as well as authentic lighting and realistic shadows.
Step-by-step guide: Activation in Seller Central
Follow these instructions to activate the AR feature for your products.
1. Check product category
Make sure your product is eligible for the Amazon AR feature. You can find this information in the Seller Central image manager. If you are unsure, Amazon support can help you further.
2. Create 3D model
If you do not already have one, a realistic 3D model of your product must be created. Specialized agencies or in-house designers can assist you.
3. Upload 3D model in Seller Central
Log into your Amazon Seller Central account and navigate to: Catalog → Upload Images → Image Manager → Upload 3D Models. There, select the appropriate product and upload the 3D model in .glb or .usdz format.
4. Review by Amazon & Activation
After uploading, Amazon reviews the quality of the model. As soon as all criteria are met, the AR feature is automatically activated for your product.
5. Testing & Optimization
After activation, you should test how the 3D model is displayed in the Amazon app and make adjustments if necessary.
Best Practices for Sellers
To achieve the best possible results with the AR feature, you should keep the following points in mind.
- Use high-quality 3D models: The quality of the representation has a major impact on purchase decisions.
- Ensure true-to-scale product placement: The AR model must accurately reflect the actual dimensions of your product.
- Incorporate realistic lighting and shadow effects: This makes the digital product appear particularly authentic in the AR view.
- Supplement with videos and high-resolution images: AR is a fantastic addition, but does not replace other high-quality product presentations.
Conclusion
With “View in Your Room”, Amazon offers you an innovative way to improve the shopping experience while also increasing your conversion rate. If you use this feature strategically, you benefit from more sales, fewer returns, and a strong competitive advantage.
Would you like to optimize your Amazon products with augmented reality? Contact us for a free consultation and unlock the full potential of AR on Amazon.
