From October 1, 2025, sellers will benefit from a discount on the percentage sales fee for Amazon Business bulk orders. The prerequisite is a business price or quantity discount of at least 3% off the standard price. Initial savings apply starting at a minimum order value of €1,000. Amazon Business connects sellers with over 8 million business customers worldwide.
What do sellers need to keep in mind?
Activate discounts: As of October 1, make sure you offer a business price or quantity discount of at least 3% in order to receive savings not just on reduced FBA fees but also on sales fees for bulk orders.
Make full use of discount tiers for margin benefits: From an order value of €1,000, the fees in most categories drop to 12%, and even down to 7% in electronics. From €5,000, in many categories they fall to around 10%. Sellers who specifically target bulk orders and bundled offers can significantly improve their margins.
Additionally use B2B campaigns: Analyze your products according to order volume and buyer structure. Products with consistently high quantities should be prioritized for business offers. Enhance your visibility with B2B ads targeting business accounts to increase your reach and conversion potential.
