Starting August 31, 2026 , sellers can create Amazon Business offer listings for business customers with exclusive, time-limited discounts. The feature is available in ten countries, including Germany, the United Kingdom, the USA, and Japan.
Offers can be set up as a fixed-price offer or a percentage discount promotion for a duration of from one hour up to 30 days. Regular offers must provide at least 10% off; for high-velocity events like Prime Big Deal Days or Black Friday, it’s at least 15% off.
Until December 31, 2026, offers during major shopping events come with free enhanced visibility through email and push notification campaign. This allows sellers worldwide to reach over 11 million registered businesses.
What do sellers need to consider?
Eligibility requirements: Products must have a minimum rating of 3.5 stars, be in new condition, and meet requirements for pricing and seller performance. Regular offers require at least 10% off, and event offers (e.g., Black Friday, Prime Big Deal Days) require at least 15% off the Business price.
Set up via Seller Central: Amazon Business offers can be found under promotions at sellercentral.amazon.de/promotions/manage. There, select “All Business customers” as the target audience. A prerequisite is that a Business price is already set for the respective product—without it, the offer cannot be created.
Free event visibility through the end of 2026: During major shopping events, participating offers receive no-cost placements in special email and push campaigns through December 31, 2026. For sellers with a B2B assortment, it’s especially worthwhile to set up high-velocity event offers early, since the increased reach among over 11 million business customers can significantly boost organic traffic for new products.
