Amazon has expanded the Multi-Channel Fulfillment App (MCF) for Shopify to Germany, France, Italy, Spain, Japan, and Canada. Sellers can now use their existing Amazon FBA inventory directly for Shopify orders—without any additional shipping infrastructure. The app is free of charge and can be set up in just a few clicks without coding skills. Product catalog, orders, and shipment tracking are managed directly via Shopify. All MCF orders are automatically shipped in unbranded packaging at no extra cost. The app is scheduled to roll out to additional countries in the coming months.
What do sellers need to consider?
Connect your Shopify store with Amazon inventory: If you run a Shopify store and already use FBA, you can now utilize your existing inventory for Shopify orders. Setup is code-free via the Shopify App Store—a unified inventory across all channels reduces effort and prevents overselling.
Factor in unbranded packaging: MCF shipments are sent without Amazon branding by default, which ensures consistent brand presentation in your own shop. Sellers should consider whether it makes sense to supplement with custom packaging solutions or branded inserts, as Amazon-branded packaging is not possible.
Optimize scaling and SKU management: Improved SKU management allows large product catalogs to be efficiently managed across channels. If you plan to expand your range to additional marketplaces or your own shop, you should set up the MCF app early to be able to leverage Amazon’s fulfillment network as demand increases.
