According to current rumors, the Amazon Prime Day 2026 will again span 4 days this year and is expected to take place from June 23 to 26, 2026. Amazon has not yet confirmed an official date. For sellers and vendors, this means: preparation time is tight. Deals and campaigns should be planned now and submitted on time to meet all deadlines securely.
What do sellers and vendors need to know?
Act now to save €5: Anyone who submits and plans a Lightning Deal or Best Deal by April 30, 2026, will save €5.00 per deal on the fixed start fee. With multiple deals, these savings add up quickly — the deadline is only a few days away.
Don’t miss the Top Deal submission deadline: June 12: For Top Deals, the submission deadline is June 12, 2026. Deals should be prepared early, discount levels checked, and products with sufficient stock selected to ensure approval.
Prepare early for Prime Day: Prime Day is one of the year’s highest-sales events. Strategy, product selection, and budget planning should be aligned now to ensure all deals can be submitted and approved on time.