Starting from September 24, 2025, Amazon will offer a discount on FBA shipping fees for sellers who supply business customers. The requirement is a business price or volume discount of at least 3% off the standard price. The FBA fees are then reduced per unit depending on size and weight. Amazon Business enables sellers to reach over 8 million companies that typically place larger orders.
What do sellers need to know?
Enable business prices: By offering at least a 3% discount, sellers secure access to the new shipping fee reduction. Enable this feature now to noticeably improve your margin on FBA orders from business customers and boost your competitiveness.
Leverage bulk orders: Since business customers usually purchase in larger quantities, sellers benefit from higher cart values. Set attractive volume discounts to increase your conversion rate with B2B customers and generate additional revenue per order.
Use B2B campaigns: Strategically combine the new business pricing benefits with your performance marketing. Create targeted B2B campaigns to engage business customers and significantly increase reach and sales in this customer segment.
