FBM Ship+ expands Amazon’s shipping options for FBM and enables Chinese sellers to offer faster, more affordable deliveries to Germany. Customers receive more precise delivery dates, while sellers benefit from discounts and cashback. The program is now available for shipments from China to the UK, France, Germany, Italy, Spain, and Japan. For German sellers, this means significantly increased competition.
What do sellers need to be aware of?
Factor in increasing price pressure: Thanks to more favorable express rates for importers, their costs are noticeably reduced. This increases competitive pressure on German sellers. Adjust your pricing strategy and consider whether higher-quality product presentations, better content, or bundled offers can help stabilize your conversion rate.
Differentiate your range: As Chinese sellers will be able to deliver faster and more reliably in the future, the traditional advantage of local delivery times diminishes. Therefore, focus on categories where quality, guarantees, or local service offerings are decisive for purchase. Optimize product reviews and after-sales service to protect your margins despite growing competition.
Show product quality: As international sellers benefit from lower shipping costs, customers become more price-focused. Highlight quality features such as material, certifications, or service level, and encourage verified reviews to create a greater willingness to pay despite the price war.
