Amazon Badge now displays the notice “Frequently Returned Item” collectively in Seller Central under the menu item Customer Satisfaction → Voice of the Customer. This allows you to quickly identify which products are receiving a particularly high number of returns without having to check each product individually. This makes identifying potential problem items much easier.
What do sellers need to keep in mind?
Check regularly: The new notice helps to quickly find affected products—this check should be done regularly.
Avoid conversion losses: Products with the “Frequently Returned” badge sell worse. Responding early can prevent the badge and help stabilize sales in the long term.
Take action on affected products: Frequent returns often indicate product defects or unrealistic expectations. Listings, packaging, or the products themselves should be checked and, if necessary, adjusted.
Here you can find all the details
