Amazon has recently launched a free tool in the US for developing brandable names: The AI-powered brand name generator provides customized name suggestions based on information such as industry, target audience, and product type. In addition, it explains why a name is a good fit for the brand. An automatic preliminary trademark check is also included. Sellers can use the tool as a starting point and, if necessary, connect with vetted trademark law firms through the IP Accelerator program.
What do sellers need to consider in the US?
Always keep trademark protection in mind: The integrated preliminary check can help avoid conflicts with existing trademarks early on, but a lawyer should still be consulted.
Professionalization with IP Accelerator: If you intend to use the name seriously, you should contact specialized law firms directly through the IP Accelerator to check for complete trademark protection.
