Starting from September 2, 2025, for promotional campaigns with percentage discounts without redemption codes: Customers must purchase at least two items to receive the discount. A discount on only one product is no longer possible with this campaign type. If you still want to offer single-item discounts, you can use redemption codes for that — ideal for promotion via social media or email.
What do sellers need to consider?
Adjust single-item discount strategy: Since percentage discounts without a code now only apply to multiple purchases, single-item discounts should be managed specifically via redemption codes or coupons.
Targeted marketing with redemption codes: Codes allow discounts to be integrated into external channels such as social media or email. Use this opportunity to attract new customers and build loyalty with exclusive discounts for existing customers.
Check the calculation of coupon costs: Coupons are an alternative for single-item discounts, but they incur fees. Carefully check at what sales volume coupons become worthwhile and whether the additional use will support your margin in the long term.
