At Unboxed 2025, Amazon introduced a new video format for Sponsored Products, which is already live in the USA. This feature allows you to upload 2 to 5 product videos per ad, with each video needing to be at least 7 seconds long. The product must take up at least 50% of the video. A global rollout is planned soon.
What do sellers & vendors need to consider?
High chance of a timely DE rollout: The format is already live in the USA and will very likely be available soon in Germany. Preparing your video assets now gives you a competitive advantage as soon as the feature goes live.
Focus on the product and follow the guidelines: Make sure that the product occupies at least 50% of the video area and avoid additional text or branding to comply with Amazon’s policies. Up to 5 videos per ad can be uploaded, each with a minimum length of 7 seconds.
Videos can increase CTR: Videos capture attention in search results more quickly. According to Amazon, well-structured short videos increase the click-through rate by 9%. Use this opportunity to highlight different aspects of your products and reach various target groups.
