The marketplace Otto is opening up increasingly to international sellers, creating new opportunities for cross-border expansion. Starting now, sellers from abroad within Europe can offer their products on Otto.de and tap into the German market.
The expansion is aimed at merchants who want to broaden their reach across one of the largest German online marketplaces. Otto is one of the most visited e-commerce platforms in Germany and provides access to millions of buyers.
For sellers, that means: an additional sales channel with an established customer base that was previously primarily reserved for German merchants. The requirements for product data, shipping, and customer service must meet the Otto marketplace standards.
What do sellers need to consider?
Access to the German market via Otto: Otto.de records more than 11 million active buyers every month, making it the second-largest online marketplace in Germany after Amazon. International sellers thus gain access to a high-spending target audience without having to build their own German infrastructure.
Requirements for international sellers: To sell on Otto, you must, among other things, offer German-language customer service, enable returns to Germany, and enter product data in German. Otto’s onboarding requirements are comparatively high, so careful preparation of listings and logistics processes before launch is recommended.
Diversification as a strategic advantage: If you’ve been selling exclusively on Amazon so far, you should consider Otto as an additional channel—especially in categories like Fashion, Home & Living, and Electronics, where Otto is traditionally strong. A second marketplace reduces dependency on a single provider and can help cushion revenue drops from algorithm changes or account suspensions.
