According to current rumors, the Amazon Prime Day 2026 is expected to last 4 days again this year, and is likely to take place from June 23 to 26, 2026. Amazon has not yet confirmed an official date. For sellers and vendors this means: Preparation time is tight. Deals and campaigns should be planned and submitted now to meet all deadlines safely.
What do sellers and vendors need to consider?
Act now for the 5-€ savings: Anyone who submits and plans a Lightning Deal or Best Deal by April 30, 2026, saves €5.00 per deal on the fixed starting fee. With multiple deals, these savings add up quickly – the deadline expires in a few days.
Don’t miss the Top Deal submission deadline by June 12: The submission deadline for Top Deals is June 12, 2026. Deals should be prepared early, discount levels checked, and products with sufficient inventory selected to ensure approval.
Prepare early for Prime Day: Prime Day is one of the highest-grossing events of the year. Strategy, product selection, and budget planning should be coordinated now to ensure all deals can be submitted and approved on time.
