Amazon has announced that the Shoppable Collections Beta will end on February 27, 2026. From this date, the feature will be removed from product pages and the A+ Content Manager. Amazon plans to integrate the most successful features of Shoppable Collections into Brand Story to further enhance brand presentation.
What do sellers & vendors need to consider?
Set up Brand Story for affected ASINs: All ASINs that previously only had a Shoppable Collection should receive a complete Brand Story by no later than 02/27/2026. It is advisable to incorporate the strongest visuals and key messages from the collection, so that after discontinuation, no ASIN appears without a brand module and conversion remains stable.
Rebuild cross-selling in the Brand Story: Since Shoppable Collections were effective for cross-selling, this should now be done via Brand Story. Product families, “bestseller” showcases, and thematic use cases can achieve the same effect and ensure that customers quickly navigate to suitable variants and complementary items.
Roll out new Brand Story features immediately: The new functions that Amazon is integrating into Brand Story should be implemented promptly. Regular content checks help quickly update modules and test them on key ASINs based on conversion and cart development.
Here you can find all the details
