The e-commerce platform Temu has published its latest DSA transparency report for the first half of 2025. According to this report, Temu has surpassed the impressive mark of 115 million users. This development highlights the platform’s growth and high acceptance in the global market. In addition to user numbers, the report also provides information about safety initiatives and measures to improve the user experience. Temu continues to emphasize its commitment to transparency and customer satisfaction as it expands its range of services. These efforts are aimed at further strengthening the trust and loyalty of its customer base. The figures and initiatives show how important it is for Temu to keep up closely with the latest industry standards in order to support both sellers and end users.
What do sellers need to consider?
Monitor the competitive landscape: Temu’s growing user base increases competitive pressure in European e-commerce. Pricing and positioning strategies should be reviewed regularly.
Use quality as a distinguishing feature: Compared to platforms focused on low prices, quality, fast delivery, and service offer clear advantages that should be actively communicated.
Keep an eye on market developments: Temu’s growth can have indirect effects on algorithms, advertising costs, and buyer behavior on established platforms.
