Was umfasst das Angebot einer Full-Service Amazon Agentur?

Als Full-Service Amazon Agentur bietet VALUEZON eine ganzheitliche 360°-Betreuung: von der datenbasierten Marktanalyse und Content-Optimierung über hochperformantes Advertising bis zur Logistiksteuerung.

Betreut VALUEZON sowohl Amazon Seller als auch Vendoren?

Ja. VALUEZON betreut Seller (3P), Vendoren (1P) sowie Hybrid-Modelle und bietet zusätzlich ein Distributor-Modell an, bei dem die Agentur den kompletten Amazon-Vertrieb übernimmt.

Was unterscheidet VALUEZON von anderen Amazon Agenturen?

VALUEZON ist selbst als Seller mit über 10 Mio. Euro Jahresumsatz aktiv und kombiniert diese unternehmerische Praxiserfahrung mit einem eigenentwickelten Performance Cockpit für SKU-genaue Profitabilitätsanalyse.

Betreut VALUEZON auch internationale Amazon Märkte?

Ja. VALUEZON betreut Konten auf über 15 internationalen Amazon-Marktplätzen, darunter USA, Europa (EU5), VAE, Australien und Japan.

Liqui Moly Case Study: +46% Conversion Rate on Amazon Through Content

About Liqui Moly

Liqui Moly is a German manufacturer of lubricants, additives, and automotive care products headquartered in Ulm. The company offers a broad range of vehicle care products for cars, commercial vehicles, and motorcycles. Target audiences include consumers, workshops, and specialist retailers in both domestic and international markets. A key differentiator is the quality promise “Made in Germany” with in-house research and development. Products are distributed through workshop networks, retail partners, and online channels such as Amazon.

Produktbild Liqui Moly Felgenreiniger Spezial

Initial Situation

Before the project began, Liqui Moly offered an extensive care product range on Amazon, but visibility and conversion did not match the brand’s potential. Product images and listings did not adequately showcase the application and benefits of the products, making it difficult for customers to recognize key advantages. Despite a strong brand, CTR and CR were significantly below market standards. There was no cohesive content strategy, which limited Amazon growth potential.

Strategy

Our goal was to develop a comprehensive content strategy for the entire Liqui Moly care range. Central to this was the visual redesign of product images with clear graphic elements to explain application and benefits. We also created A+ Premium Content to present complex products in a structured way and to strengthen brand impact. The complete overhaul of listings focused on high-converting titles, bullet points, and descriptions. This resulted in a unified and professional brand presence.

Result

Systematic content optimization led to a significant increase in revenue across the entire care series, with the top seller achieving a 150% increase in CTR and a 46% growth in CR. Click numbers rose sharply, resulting in more qualified traffic and higher order volumes. These measures transformed the care range into a scalable revenue driver with substantially increased visibility. The product line now delivers measurable results and makes a noticeable contribution to overall success.