The Kaufland Marketplace is expanding into two new European countries: Effective immediately, the platform is now also available in Spain and the Netherlands. This brings the marketplace’s international network to a total of seven countries.
For sellers, this expansion provides a direct opportunity to reach new customer segments in Southern Europe and the Benelux region. Existing sellers on Kaufland.de can extend their offers to the new countries through the Seller Portal without the need to create a separate account.
With this move, Kaufland positions itself as a growing alternative to Amazon and eBay in European e-commerce, increasing competitive pressure on established platforms in the race for international sellers.
What do sellers need to consider?
Activate new markets directly via the Seller Portal: Sellers already active on Kaufland.de can enable Spain and the Netherlands within their existing account in the Seller Portal. No separate account or new registration is required. Listings, however, must be created in the respective local language and local shipping options must be set up.
Evaluate the market potential of the new countries: Spain, with around 47 million residents and a rapidly growing e-commerce market, is an attractive target market. The Netherlands is considered one of Europe’s strongest online markets in terms of purchasing power, with high marketplace shopping affinity. Both countries offer significant growth opportunities, especially for categories such as electronics, household, and fashion.
Kaufland as an international alternative to Amazon: Now spanning seven countries, Kaufland is cementing its position as a pan-European marketplace alternative. For sellers looking to reduce their dependence on Amazon, now is an especially advantageous time to launch, as Kaufland still offers less competition and more favorable visibility conditions in these new markets compared to established platforms.
