Starting September 7, 2026, new eligibility criteria will apply in Germany for the Prime program. This affects offers shipped by Amazon (FBA), shipped by the seller, and Amazon Retail for domestic items in standard size, as well as low-priced items.
The new delivery promises require that, going forward, 15% of shipments are delivered within 1 day (previously 10%) and 50% within 2 days (previously 45%). The threshold for 4-day deliveries remains unchanged at 80%. If these targets are not met, you risk losing Prime eligibility for the affected offers.
What do sellers need to consider?
New thresholds in detail: Starting September 7, 2026, at least 15% of all shipments must be delivered within 1 day and 50% within 2 days. If you have been just over 10% or 45% so far, you need to actively speed up your shipping processes—otherwise individual offers may lose Prime eligibility.
Check delivery performance now: Current delivery performance can be viewed in Seller Central under the Performance Evaluation section for Prime by Seller. It breaks down the relevant metrics by ASIN and shipping channel. If you use FBA, you are usually less affected, as Amazon controls shipping speed itself. Sellers who ship themselves (SFP) should critically review carrier contracts and cutoff times.
SFP sellers face the biggest risk: For sellers using Prime by Seller (SFP), the new targets are especially relevant, since they are responsible for shipping and carriers themselves. A switch to a faster carrier is recommended, or expanding shipping days to include Saturday to increase the 1-day quote. As an alternative, you can move the affected ASINs to FBA to secure Prime eligibility.
