Amazon has added an important new feature to the Brand Analytics Tool in the USA: Starting now, demographic data at the ASIN level can be viewed. This includes age, income, education, gender, and marital status of buyers. The detailed information enables brands to analyze their target audience even more precisely and optimize product listings in a targeted manner. The feature is available to both vendors and sellers and offers new opportunities for data-driven decisions in marketing and listing management.
What do sellers need to consider?
Understand target audiences better: The insights help develop more targeted personas and execute ad campaigns more precisely.
Optimize listings specifically: Texts, images, and keywords should be revised based on the demographic data to improve the conversion rate.
Use marketing budgets more efficiently: Campaigns can be segmented more strongly and tailored to the most profitable target groups—this increases efficiency.
