Amazon has introduced a new metric in the “Permissions” section of the Performance Dashboard: the Rate of Deliveries During Business Hours. This key figure measures how reliably self-fulfilled orders (FBM) are delivered to Amazon Business customers during regular opening hours. Amazon strongly recommends a rate of at least 90% to avoid issues such as failed delivery attempts.
What do sellers need to keep in mind?
Analyze performance report immediately: In Seller Central, navigate to “Seller Performance” under the “Permissions” section and check in the new report if your self-fulfilled orders meet the required rate of 90%. Specifically identify weaknesses with individual shipping partners, as a low rate directly endangers the repurchase rate from lucrative business customers and can weaken your long-term position in the B2B segment.
Strategically adjust shipping providers: If your current providers fall short of the target, compare them with the list of top performing carriers for European stores provided by Amazon. Switching to specialized B2B shipping partners who strictly adhere to business hours (often 9 a.m. to 5 p.m.) significantly minimizes delivery issues such as lost packages.
Secure a competitive edge in B2B: Don’t see logistics merely as a cost factor, but as a lever for customer retention, since business customers expect smooth processes during their opening hours. Proactively optimize your shipping strategy to gain clear advantages over merchants who neglect this metric.
