Amazon has been offering brands in its own store the so-called Product Selector for some time now—a tool that guides customers to the right branded product through an interactive questionnaire. What’s new: Even in the free version, images can now be added, both in the selector intro and with each answer option. This not only increases visual appeal but also improves user guidance within the Brand Store.
What do vendors & sellers need to consider?
Actively use the product selector: Brands should actively integrate the selector into their store to direct customers through targeted product suggestions and increase conversion. In the store, the product selector can be found under the “Product Selection” tab.
Use images strategically: Visual material can now be specifically used to create emotional engagement and better explain answer options—this significantly improves user guidance.
Improve the store experience: The selector offers potential for stronger brand loyalty—especially for complex assortments like nutritional supplements, cosmetics, or technology, this tool should be used.
Here you can find all the details
