Otto Advertising is launching a new feature for its Sponsored Product Ads (SPA): “Keyword Targeting”. By selecting relevant keywords, retailers can increase their visibility within the platform. With this, Otto is responding to the growing demand for more precise advertising options in e-commerce and is offering its partners an efficient solution for boosting sales. This not only saves retailers time, but also allows them to use their advertising budgets more efficiently. Keyword targeting is another step to position Otto as an important advertising platform in German online retail.
What do sellers need to consider?
Test keyword targeting: Otto Advertising’s new feature allows targeted placement of Sponsored Product Ads on relevant search queries. The first campaigns should be set up with high-performing keywords.
Use budgets wisely: Keyword-based campaigns allow for more precise targeting than purely product-based ads. Budgets should be focused on high-performing keywords.
Evaluate Otto as an advertising channel: Retailers on Otto should check whether keyword targeting measurably improves visibility and conversion rates.
