Since September 27, 2026, Amazon has been displaying new consumer-rights notices on all product detail pages of the EU stores. The basis is the ECGT directive (Empowering Consumers for the Green Transition), which requires consistent, EU-wide standards for product information and environmental claims.
Automatically, a notice about the statutory warranty is shown on every product detail page: customers are entitled, for defects, to at least 2 years of remedies such as repair, replacement, or return. Manufacturers that guarantee durability beyond that can optionally have a durability warranty label displayed.
At the same time, the directive restricts certain environmental claims. Terms like “eco-friendly,” “green,” “sustainable,” or “carbon neutral” may no longer be used when they are based solely on CO2 offsetting.
What do sellers and vendors need to consider?
Statutory warranty is displayed automatically: Since September 27, 2026, Amazon has automatically added a notice regarding the statutory minimum warranty of 2 years on all EU product detail pages. Sellers and vendors don’t need to do anything active for this, but they should ensure that their product information does not contain conflicting statements about return or warranty periods.
Durability warranty label can be enabled optionally: Manufacturers that guarantee functionality for more than 2 years can have an additional durability warranty label displayed on the product detail page. This label is voluntary and must be set up actively. It offers a clear differentiation advantage, but it requires that the warranty is contractually robust and verifiable.
Environmental claims without substance are no longer allowed: Terms like “sustainable,” “carbon neutral,” or “green” can no longer be justified in listings solely with CO2 offsetting. Anyone using such claims in titles, bullet points, or A+ content should now review the wording and either replace it with verifiable statements or remove it to avoid listing suspensions or legal notices.
