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Amazon

Performance Marketing

Optimize Amazon campaigns using Ad CPU

Optimizing Amazon campaigns is one thing. Running them profitably is another. Ad Cost Per Unit (Ad CPU) gives you a more accurate picture than the traditional ACOS by showing how much each order generated through advertising actually costs. In this article, you’ll learn how to calculate Ad CPU, why you should monitor it daily, and what actions to take when it moves above or below your target value.

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A+ Content Module fließen als markenverifizierte Daten in Amazons KI-Assistent Rufus

A+ Content for AI: Make It Rufus-Ready

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Amazon

Content, AI

Alexa for Shopping Explained: Amazon’s AI Assistant (Formerly Rufus)

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review-management-ki-rufus-amazon

Amazon

Content, AI

Review Management in the Age of AI: When Customers Rewrite Your Listing

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Amazon Listing Bilder KI-optimiert: OCR-Scan eines Listings, Rufus und Computer-Vision-Analyse

Amazon

Content, AI

Images AI Can Understand: Multimodal Listing Design for Amazon

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Amazons KI-Assistent Rufus bewertet ein Amazon-Listing anhand der 10 Rufus-Faktoren

Amazon

Content, AI

The 10 Rufus Factors: Optimizing Your Amazon Listing for AI

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cosmo-relationen-praxis-leitfaden-amazon-seller

Amazon

Content, AI

The 15 COSMO Relations: Practical Guide for Amazon Sellers

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Amazon Rufus vs. SERP

Amazon

SEO, AI

Amazon Rufus vs. SERP: What Four Side-by-Side Tests Reveal About AI Search and Why You Need to Optimize for Both

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Rufus erklärt

Amazon

Content, AI

Understanding Amazon Rufus: How the AI Shopping Assistant Works and What It Means for Your Listing

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amazon-cosmo-suche-zu-rufus-empfehlung (1)

Amazon

Content, AI

Amazon COSMO Explained: How the Knowledge Graph Understands Your Products

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Amazon Loyalty

Amazon

Strategy

No customer loyalty on Amazon? Our Loyalty Tool proves otherwise.

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Titelbild des Blogartikels über Virtuelle Produkt Bundles auf Amazon

Amazon

Strategy

Virtual Product Bundles Explained: More Revenue Without Additional Packaging Effort

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Titelbild zum Blogbeitrag Amazons KI-Revolution

Amazon

Content, AI

Amazon’s AI Revolution: Why Traditional Listing Optimization No Longer Works in 2026

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Stilisierte Grafik zum Thema Amazon SEO

Amazon

SEO

Amazon SEO: A Guide to Greater Visibility

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Amazon Deals im Überblick

Amazon

Strategy

Amazon Deals Overview: How to Use Coupons, Discounts and Promotions Strategically

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FBA vs. FBM auf Amazon

Amazon

Logistics

FBA vs. FBM: The Pros and Cons of Amazon’s Two Fulfillment Models

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Shoppable Collections Amazon

Amazon

Content

Understanding and Using Shoppable Collections: A Guide for Amazon Brands

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Kampagnenstruktur bei Amazon Sponsored Products

Amazon

Performance Marketing

Amazon Sponsored Products Campaign Structure: One Campaign or Multiple Campaigns?

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Abbildung des europäischen Amazon FBA Versandnetzwerks

Amazon

Logistics

Amazon FBA: European Fulfilment Network (EFN), Central Europe Program, and Pan-European Shipping – The Key Differences at a Glance

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Saisonale Produkte auf Amazon erfolgreich planen

Amazon

Strategy

Successfully Planning Seasonal Products on Amazon: A Practical Strategy from Easter to Christmas

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GPSR Produktsicherheit

Amazon

Policies

GPSR Compliant? Many Sellers Are Mistaken – Stay on the Safe Side with the AI Tool Pangoron

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Amazon Kampagnen optimieren

Amazon

Performance Marketing

Optimize Amazon campaigns using Ad CPU

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Amazon Maßnahmenplan

Amazon

Policies

Amazon Plan of Action: Successfully Request Reinstatement – How to Respond Correctly to Account and Product Suspensions

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Frequently Returned Item Badge

Amazon

Policies

Transparency or a Death Sentence? Taking a Closer Look at Amazon’s “Frequently Returned Item” Badge

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Rule-Based Audiences Amazon

Amazon

Performance Marketing

Rule-Based Audiences: Transfer Audiences from Amazon Marketing Cloud to Amazon Advertising and Reach Your Target Groups

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Amazon A10 Algorithmus

Amazon

SEO

Amazon A10 Algorithm: What’s Changing and How to Optimize Your Ranking

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Amazon AR-Funktion

Amazon

Content

Amazon AR Feature “View in Your Room”: How Sellers Can Make the Most of the Augmented Reality Function

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Distributor Amazon Vendoren

Amazon

Distributor

5 Reasons Why a Distributor Helps Vendors Succeed on Amazon

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Produktentwicklung auf Amazon

Amazon

Strategy

Valuezon SMU Approach: The SMU Product Strategy with a Target Reengineered Product Development Approach as a Success Factor for the Amazon Marketplace

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Saisonale PPC Kampagnen

Amazon

Performance Marketing

How to Succeed with Seasonal PPC Campaigns Using Advent Calendars as an Example: Position Your Products and Increase Sales

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Verkaufsstrategie Amazon

Amazon

Distributor

Tri-Hybrid Sales Strategies on Amazon: How the Orchestration of Different Sales Approaches with a Distributor/Broker Drives Success

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Saisonaler Content auf Amazon

Amazon

Content

Succeed with Seasonal Content Marketing: How to Maximize Your Sales on Amazon

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White Label Expo Amazon

Amazon

Strategy

10 Things We Learned as Exhibitors at Our First International E-Commerce Trade Show in Las Vegas

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Eye Tracking auf Amazon

Amazon

Content

Through the Eyes of Your Customers: How Your Amazon Listings Are Perceived and What You Can Learn from It

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deutsches Verpackungsgesetz Amazon

Amazon

Policies

Retailer Obligations: The German Packaging Act and the Legal Framework in Europe

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GPSR Amazon

Amazon

Policies

What Companies Need to Know: The EU General Product Safety Regulation 2024

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Eye Tracking auf Amazon

Amazon

Content

Boost Your Visibility on Amazon with the Picasso Strategy: How to Increase Your Click-Through Rate

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Amazon Broker

Amazon

Strategy

Amazon as a Strategic Growth Driver: 3 Sales Approaches You Need to Know

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